Klaviyo
Smarter email marketing, powered by Klaviyo – a core platform in IDHL’s automation and email marketing stack. Behind our performance campaigns, our experts use Klaviyo to combine behavioural data, AI-driven insight, and real-time activation. Expect stronger governance, better use of ESP features and reliable revenue contribution.
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Turning data into performance gains
Lifecycle management is where Klaviyo delivers the most value, and where we focus our expertise.
Journeys are designed, refined, and optimised across the full customer lifecycle, from welcome and abandonment to re-engagement and retention. Each flow is built around our own performance data, tested systematically and evolved over time to support our client's ambitions as consumer behaviour changes.
Targeted BAU campaigns
We leverage deep ecommerce experience to create highly personalised and omnichannel messaging across newsletters, campaigns and promotions. The platform enables marketers to move beyond email blasts to targeted strategies based on real-time behaviour, purchase history, and predicted future actions.
Analytics and reporting
Custom dashboards and reports. Multi-channel attribution. All in one platform. Our clients benefit from native data-driven insights that unify customer data and business revenue, while predictive analytics like customer lifetime value and churn risk directly inform marketing decisions.
Seamless integration and migration
Email performs best when it’s connected. We integrate Klaviyo with the likes of Meta and Google to guide targeting and align messaging across channels. Performance is measured through your analytics stack, offering a clear roadmap of email’s contribution to revenue.
Optimise your inbox with IDHL
Talk to our team about integrating Klaviyo’s capabilities into your email marketing strategy today
FAQs
Yes. We handle consent and data mapping, template/flow rebuilds and platform setup, minimising disruption across your business operations.
No. We act as your channel owner – planning, building, QA, sending, optimizing, reporting and technical care. Whatever resource your email campaign needs, we take end-to-end ownership of every client programme.
You do. We might manage lifecycle maintenance, targeted BAU execution and your planning & calendar but we only request least-privilege access. To keep processes transparent, we document everything in your environment.
Yes. We don’t believe in working in silos. True to our integrated operations, we share audiences and insights across channels and use demand signals from paid/search to guide BAU and lifecycle content.