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Replatforming and website migration

Upgrade to a platform that can meet your ambitions, built around your business and ways of working. IDHL is an expert DXP, eCommerce replatforming and website migration agency, offering minimal disruption and clear ROI.

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Replatforming that unlocks growth and reduces risk

If your current platform is expensive to maintain, hard to integrate or holding back new features, replatforming is your chance to reset. IDHL helps you define what you need now and what you'll need next, giving you practical recommendations from business case through discovery to go live.

We do our due diligence so we can compare options and give you a true analysis to support informed decision-making. We quantify true TCO, covering licensing, hosting, support, upgrades and day‑to‑day operating costs. Delivery is collaborative, with a smooth transition that protects customer experience, supports SEO continuity and leaves your team confident running the site post‑launch.

  • Discovery and requirements

    Workshops to capture needs, user journeys, operational constraints and success measures. We translate goals into platform requirements, integration priorities and a delivery plan your stakeholders can trust.

  • TCO analysis and roadmap assessment

    We model licence, hosting, upgrade and support costs alongside the effort to operate the platform day to day. Then we check roadmap fit so innovation doesn't stall after launch.

  • QA and go-live support

    A structured approach to data, SEO and integration testing, backed by dedicated QA. Pre‑launch validation and post‑launch monitoring reduce disruption and help teams settle into the new platform quickly.

A business case built on TCO, not assumptions

Replatforming decisions often start with features, then get derailed by hidden costs. We make TCO visible early: platform fees, hosting, migration and maintenance effort, upgrade paths and the operational overhead that sits in your teams.

That clarity lets you compare options fairly and forecast OPEX over time, not just launch spend. We also stress‑test platform roadmaps against your priorities – personalisation, content workflows, merchandising, international rollout – so you avoid a move that repeats today's limitations. The result is a plan that links platform choice to measurable outcomes, risk reduction and a credible ROI narrative.

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Resolve integration constraints and migration risk upfront

Most replatforming pain comes from what sits behind the site: ERP, PIM or CRM platforms, payments, fulfilment and custom workflows. We audit integrations, map data flows and spot bottlenecks that restrict operational delivery, so you're not forced into last‑minute compromises.

We treat data migration as a risk programme: clean‑up, mapping, validation and rollback planning, tailored to your stack. We also plan for SEO migration and URL governance to protect visibility. Throughout build, our QA approach tests critical journeys, integrations and performance so issues are found early, not after launch.

A smooth launch, then value that keeps compounding

A good launch is quiet: customers can browse, buy and self‑serve without friction. We stage release steps, monitor key journeys and run post‑launch checks so you get stability fast. Security and upgrade planning are built in, reducing ongoing maintenance costs and lowering exposure from delayed patches or end‑of‑life components.

Once live, we help your team take ownership; training, documentation and a clear backlog, so the platform keeps improving. Whether you need website migration services for a DXP rebuild or eCommerce replatforming services for new trading features, the focus stays the same: remove constraints and create room to grow.

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Our platform partners

Our partnerships give us deep platform insight, early access to roadmaps and best‑practice implementation. 

  • Shopify Platinum Partner
  • BigCommerce Elite Partner
  • Kentico Gold Partner
  • Umbraco Gold Partner
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  • Adobe Silver Solution Partner

Ready to replatform?

Work with us to enjoy a seamless transition to your new platform. 

Eleanor Papadimos, Commercial Director Web Division

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''Replatforming can feel overwhelming, but ignoring the warning signs - rising costs, mounting technical debt, integration limitations or a platform that’s no longer innovating - often carries a far greater business impact. Whether you're just starting out or already evaluating platforms, we can help define scope, challenge your tech stack, assess platforms, model TCO and build a robust business case.''

Testimonials

  • IDHL were an excellent partner for the move to our new Shopify+ platform. I would particularly commend the upfront planning, discovery, project management, design and development processes for the build of the site, with their team working in very close collaboration with our internal marketing and IT teams. Thanks to everyone at IDHL for making this project such a success.

    Mark Pearson, CEO, Ornamental Trees, Ornamental TreesOrnamental Trees
  • "We needed a team that would work with us, not just for us, and IDHL fit the bill. Their friendliness, professionalism, passion for our brand and eagerness to work collaboratively won us over. We’ve had a great working relationship since day one. The team have assisted us to deliver projects on time, helped to troubleshoot and fix problems at the drop of a hat and have been supportive throughout."

    Adam Meads , eCommerce Product Manager, NEOMNEOM
  • "The team have helped us to transform how we operate. Scaling-up and automating our processes, while giving our customers a fast, mobile-friendly experience, has prepared us for the next stage of our journey."

    Brian Harrison, CEO, SwoonSwoon

FAQs

Replatforming allows you to move to a more advanced platform with improved performance, flexibility and long-term scalability, rather than upgrading within the limitations of your existing CMS.

Key benefits of replatforming include:

  • Improved performance and capabilities: Access to modern features and better site performance
  • Future scalability: A platform that can support growth and evolving business needs
  • Enhanced security: Up-to-date systems with stronger security and support
  • Better user experience: Greater flexibility to optimise journeys and design
  • Operational efficiency: Streamlined integrations and processes
  • eCommerce growth opportunities: The ability to introduce new features that support sales and conversion
  • While upgrading can offer incremental improvements, replatforming gives you the opportunity to remove existing constraints and build a stronger foundation for long-term growth.

Replatforming is usually triggered when your current platform limits growth, innovation or integration, or when security, upgrades and maintenance efforts are becoming harder to manage. It’s also common when the total cost of ownership no longer matches the value the platform delivers. 

We start with discovery to understand your business goals, technical constraints and future roadmap. From there, we assess DXP and eCommerce platforms against functional fit, scalability, integration capability and long‑term ownership considerations, so the decision is grounded in value, not hype.

Changing website platforms can introduce several risks if it is not carefully planned and managed. The most common challenges include:

  • Loss of organic visibility: drops in search rankings, traffic and conversions
  • Poor user experience: increased bounce rates due to changes in page structure or navigation
  • Website downtime: disruption caused by inadequate planning or testing
  • Data and tracking issues: loss of analytics continuity or inaccurate reporting
  • SEO migration errors: incorrect redirects, indexation issues or poorly managed sitemaps
  • Broken links: internal or external links that no longer resolve correctly
  • By working with an experienced website migration company, you can effectively reduce these risks. If you're considering a website migration, we can help you plan a smooth transition with SEO, data and performance built in from day one.

We plan replatforming as a phased, risk‑managed programme. This includes clear migration planning, integration testing, quality assurance and launch readiness checks, all designed to protect customer experience and business operations throughout the transition.

Data migration is tailored to your platform and architecture. We assess data quality, define migration approaches and validate outcomes to reduce risk, avoid data loss and ensure your new platform launches with clean, reliable information.

We can address SEO from day one, with our specialist SEO migration service working alongside replatforming delivery. We plan URL structures, redirects and content migration carefully to reduce risk, protect traffic and maintain organic visibility before, during and after launch.

Yes. Our measurement and attribution team ensures continuity of Google analytics and other tracking, so you don't lose visibility of performance data.

During migration, we work with you to carry tracking implementations across correctly and minimise any gaps, so you can continue to monitor performance and make informed decisions.

The timeline for a website replatforming project depends on the size, complexity and requirements of your site. Smaller websites can take a few weeks to migrate, while large or enterprise platforms can take several months or more.

Factors that influence timing include the number of integrations, data migration requirements, design changes, and the level of SEO planning and testing involved.

During the discovery phase, we work with you to define a clear and realistic timeline based on your specific requirements, helping you avoid delays and keep your migration on track from day one.

Yes. After your website migrations, our specialist digital marketing teams can support you in growing your site's visibility, traffic and conversions.

This typically includes technical SEO improvements and content optimisation to help your new platform reach its full potential.

By building on the strong foundations set during migration, we help ensure your new site not only maintains performance but continues to grow over time.

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