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SEO

Professional SEO strengthens visibility, sharpens performance and drives sustainable organic growth. We optimise what matters, creating search experiences that help your brand stand out, rank stronger and reach customers that are ready to act.

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Grow your SEO rankings, traffic and revenue

Effective SEO transforms your online presence into a sustainable, high‑ROI growth engine. It strengthens visibility, attracts motivated audiences and directly supports the commercial KPIs that matter most to your business. Our approach blends technical expertise, market insight and proprietary AI‑driven SEO tools to identify the opportunities that will have the biggest impact and the barriers holding performance back.

From strategic audits and planning through to content optimisation and ongoing refinement, every action is designed to improve visibility, build authority and drive measurable organic growth. By combining data insight and search expertise with a clear understanding of your goals, we create SEO strategies that deliver long‑term, meaningful results.

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How we earn visibility
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Technical SEO that protects performance

Technical SEO is the foundation that makes every other SEO activity count, ensuring your pages can be crawled, read and indexed by search engines and LLMs.

We identify and fix the technical barriers that hold visibility back, from indexing directives and canonicalisation to site architecture, structured data, sitemaps and Core Web Vitals.

Through audits, prioritised actions and ongoing site health checks, we keep technical performance on track and growing. Many improvements also strengthen user experience for your customers, through the focus on site speed, accessibility and mobile-friendliness.

Content that earns visibility

Our Content experts create high-quality, SEO optimised content aligned to Google’s Search Quality Evaluator Guidelines and EEAT principles. Combining journalistic skill with digital marketing expertise, we produce commercial landing pages, thought leadership, news and blogs, guides and briefing documents tailored to your audience.

Content is structured for clarity - using headings, tables, bullet points and focused paragraphs to enhance both user experience and Search Engine / LLM understanding.

Supported by AI‑assisted processes but aligned to SEO best practices, we deliver high‑trust content designed to improve SEO rankings and underpin overall organic visibility.

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Authority that earns trust

Off-site SEO builds the authority signals search engines and audiences use to decide which brands to trust. Through digital PR and outreach strategies, we earn high-quality coverage and relevant links that strengthen your reputation, support rankings and bring referral traffic from the places your customers already read.

Our digital PR work turns insight into stories publishers want to run, using creative angles and data-led campaigns to secure meaningful coverage on credible sites. This creates brand demand, improves how your business is referenced online, and builds links that reinforce authority.

Our outreach focuses on relevant industry sites and creators, placing genuinely useful content and assets where they fit naturally. By prioritising relevance and quality, we help you earn sustained authority growth that strengthens organic performance of key pages over time.

Talk to our team about SEO

Tell us what you’re trying to achieve, and we’ll suggest the SEO work that will make the biggest difference. 

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Testimonials

  • "IDHL have worked hard to optimise our web content and provide outreach which has improved visibility, increased our traffic and generated leads. They have also been invaluable with their technical SEO expertise and have helped ensure our website is technically optimised. Highly recommend and are pleasure to work with."

    Mark Leyland , Digital Marketing Manager, GallagherGallagher

  • "From day one, IDHL have provided unparalleled support. Their attention to detail and willingness to go that extra mile is why we regard them as an extension of our team. The SEO and PPC teams are experts and their expertise is reflected in the results that they deliver."

    Claire O'Connor, Digital Marketing Manager, WithersWithers

  • "We've worked with this team for over 9 years, and the results just keep getting better. Their expertise across multi-channel digital performance – from programmatic and PPC to Digital PR and SEO – has consistently driven growth, but the last year has been the best yet. Their strategic insight, responsiveness, and ability to adapt in a fast-moving digital landscape have made them an invaluable partner. We couldn't be happier with the performance they're delivering."

    Steve Mellows, eCommerce Manager, F.HindsF.Hinds

Client Case Studies

FAQs

  • SEO (Search Engine Optimisation) is the practise of optimising a website for Search Engines,such as Google and Bing.
  • The aim is to make the site appear more prominently for keywords which are relevant to the given website’s products and services.

  • Ranking higher in search engines for relevant keywords can mean your business is seen by more “in market” users/potential customers.
  • This can lead to increased organic impressions, traffic, leads and/or revenue through your website.

Our clients utilise our SEO marketing services for a wide range of reasons, including:

  • Leverage expert knowledge – our SEO team are specialists in their fields (technical, content, digital PR, etc.) allowing them to become experts in that area, in turn, supporting your business where it’s needed most. 
  • Limited in-house resource – In-house marketing teams are often stretched in capacity or may lack deep expertise in certain pillars of SEO. We aim to work alongside and support in-house marketers via our SEO services, aiming to become an extension of your team.
  • Support major website changes - Many businesses use an SEO agency when going through a site redesign or re-platform to help protect existing SEO rankings and traffic. We have vast experience in supporting clients through these significant changes via our SEO migration services.
  • Utilise International Specialists – We have dedicated in house international SEO specialists for all major European languages, plus Arabic and Japanese who can help deliver global SEO campaigns.

  • For clients who require it, we can provide full-service SEO campaigns on a retained basis, comprising of:
  • SEO strategy
  • Commercial, technical, content and off-site SEO specialists
  • Competitor market analysis and insight
  • Keyword research and mapping
  • On page title tag and meta optimisation
  • Technical SEO audits
  • EEAT audits
  • Content writing and strategy
  • Blogger outreach
  • Digital PR campaigns
  • SEO reporting

However, some clients choose to take only some of these services due to existing in-house resource or third-party partners - we’re happy to work with you to provide SEO campaigns or projects tailored to your specific business needs. 

  • We’re a trusted SEO agency partner for clients from a vast array of industries including:
  • Travel
  • Professional Services
  • Finance
  • Retail
  • Fashion
  • Health and Wellbeing
  • Pets 

But if you’re industry isn’t listed above, it’s very likely we’ll still able to help you and will have worked alongside businesses just like yours.

  • Yes, many of our clients opt to take both SEO and GEO services with us, aiming to rank in both traditional search and AI engines.
  • We also offer multi-channel “Search Anywhere” solutions for businesses looking to maximise their visibility across the modern search ecosystem.

  • Our SEO team is primarily located across our Leeds, Manchester, London, Southampton and New York offices.
  • However, we offer search engine optimisation services for all locations across the UK and US (including local SEO campaigns), as well as for other international markets via our in-house native language SEO specialists.

  • The SEO team uses AI to enhance insight, provide automation, drive efficiencies and assist decision‑making. However, our experienced SEO team manually review all AI tool outputs and work collaboratively with our clients to discuss any AI driven recommendations.
  • We leverage IDHL Labs’ AI‑led innovation-creating AI powered SEO tools (such as our proprietary SEO Sidekick platform) to improve performance, drive efficiency and provide SEO intelligence.

  • SEO should be seen as a mid to long term investment into your business, rather than a “quick fix”.
  • The amount of time it takes to see impact on SEO performance can vary, and may be impacted by factors such as:
  • The age of the website
  • How established your brand is
  • Your site’s current SEO visibility 
  • Your website’s current content quality and depth
  • Your website’s current backlink profile
  • The level of competition in your market
  • How easy it is to make SEO changes to your website

  • Unrivalled SEO experience – We’ve been providing professional SEO services for over two decades, giving us a strong pedigree.
  • Proactive, specialist support – Our SEO specialists don’t just report on performance, but actively drive it with clear, actionable recommendations.
  • Cross channel integration – SEO works best when delivered collaboratively with other channels. Our SEO team can connect with IDHL’s Paid Media, CRO, Web Development, Design & UX, and Social Media teams to deliver full service digital marketing solutions.
  • Data driven insights – Our SEO strategy decisions are backed by data and insights rather than guesswork or hearsay. We’re transparent in our approach and talk you through our findings.
  • Proprietary SEO tools – We build and utilise unique AI supported SEO tools, to provide efficiency and unique insights for your SEO campaign.

  • You can contact our team for a free SEO audit which utilises our unique in-house SEO competitor market analysis toolkit. 
  • We’ll present back an overview of your current SEO performance vs competitors, and our recommended approach to improve SEO performance - with no hidden costs or obligation to work with us.

Would you like an SEO audit?

Share your website and goals, and we’ll review your current visibility and key opportunities using our in-house competitor market analysis tool.

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