SEO and GEO ready website migration

• A series of checks designed to transfer SEO performance, authority, and indexing signals from your old website to new during its migration.

• Our SEO and GEO migration service encompasses technical and design audits, aiming to ensure your new site is set up in such a way that it can also appear in Generative AI engines and LLMs.

• Design changes - even if you are not changing website platform or making major technical or structural changes, given site design’s importance to SEO and GEO performance, these disciplines should be considered alongside UX and brand considerations.

• Replatforming - if you are moving your site from one CMS or e-commerce platform to another(for example, if you’re migrating from Adobe to Shopify), there are likely to be inherent changes to page URLs and other technical SEO factors which should be considered as part of the migration.
• Domain change - if you are moving your website from one domain to another, even if the site and its content are staying exactly the same, you should still implement 301 redirects from old pages to new and use the change of address feature in Google Search Console to help transfer SEO signals and performance to the new domain.

Any business or organisation that is going through a website redesign, rebuild or re-platforming for whom SEO and / or GEO channels are of commercial or strategic importance.

• To minimise risk to the current SEO performance (rankings, organic traffic, organic revenue and/or leads). 

• To future proof the new site’s technical SEO and GEO foundations and aim to ensure it is optimised for both search and AI engines.

• Potential negative impact on a site’s existing SEO and GEO performance, following launch of the new site.
• Failing to involve GEO experts during the design and build of your new site, could position the site or brand poorly for LLMs and the future of search.
• Costs and efforts required to rectify issues post launch can be more substantial or difficult than “getting it right first time”.

• As an experienced SEO migration agency we’ve encountered several common SEO migration mistakes which we’ve helped to rectify. These include: 

• Missed or mismanaged redirects
• Failing to migrate content
• Failing to transfer title tags or meta data
• Poorly thought-out site structures
• Removal of key SEO landing pages
• Erroneous robots.txt disallow directives
• Non SEO friendly internal linking or navigation
• Incorrect analytics or tracking implementation 

By leveraging our SEO migration support services, we can help your brand avoid common SEO migration mistakes.

Our SEO and GEO migration support is delivered over four key phrases:

1. SEO / GEO design review phase

• Review the new site’s content model (sitemap)
• Review the new site’s page designs from an SEO and GEO perspective
• Audit the new site’s planned navigation/internal linking structure
• Check foron-pagetrust earners and EEAT factors

2. Pre-launch SEO / GEO phase

• Bench marking of current ranking, traffic and revenue performance
• Crawls of current site and new site staging environment
• 301 redirect mapping of old URLs to new on a page for page basis
• Full pre-launch technical SEO/GEO audit of staging site
• Setup of Google Analytics and other tracking to ensure data continuity

3. Post-launch SEO/GEO phase

• Redirect checks to ensure all working as mapped/planned
• Full post-launch technical SEO/GEO audit
• New site XML sitemap submission 
• Google Search Console change of address (if changing domain)
• Disavow file re-submission (where required)

4. SEO / GEO success checks and monitoring phase

• Page re-indexing status checks
• Rankings and organic visibility review and monitoring
• Traffic and conversion monitoring via GA4
• Additional technical SEO checks (if required)

• We align the four phases of our SEO migration to your design and development timelines, meaning we can provide flexible SEO migration support at strategic points in your new site build project.

• We’ll aim to work to your time frames, endeavouring to deliver SEO migration support as quickly or slowly as your project demands it.

• We understand that when you invest in a new website, you want it to be designed and built with AI engines and LLMs in mind.

• Our GEO migration aims to ensure this, by incorporating AI engine readiness checks including:

• LLM friendly site structure checks
• GEO content structure audits
• Surfacing brand reputation and credibility signals
• LLM bot accessibility checks
• LLMS.txt file optimisation
• Schema and structured data recommendations

• We can also offer ongoing GEO services on a retained basis, following the completion of your website migration project.

• We’re experienced in SEO and website projects and can provide both lead generation and eCommerce migration support across many CMS platforms, including:

• Shopify
• Adobe (Magento)
• BigCommerce
• Scayle
• Kentico
• Umbraco
• WordPress
• Sitecore
• Drupal
• WooCommerce

• Many of our clients opt to utilise our SEO migration services alongside IDHL’s website design and web and technology services due to the natural delivery synergies these create.

• However, we can also deliver SEO migration projects alongside in-house and third-party design and development teams and are more than happy to partner with you in this way.

• It’s possible that you may see SEO performance fluctuate in the period following go live, even in the case of a successful SEO migration, as search engines recrawl and reindex the new site.

• This period may typically last 1–6 weeks, depending on the size of the website and complexity of the migration.

• Proven four phase SEO and GEO migration framework - wrapped around your design and development timelines.
• Extensive multi-platform expertise - in migrating both eCommerce and lead generation content management systems.
• AI ready and future proofed approach - considering not just SEO but GEO factors within our migration services.
• Close collaboration with design and dev teams - whether you partner with IDHL, use in-house resource or a third part supplier, we’re experienced in collaborating to deliver successful SEO migration projects.
• Real life SEO and GEO migration successes - across a wide range of industries, platforms, countries and website sizes.