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Brand and creative

Work that’s designed to make brands mean more. We shape brand stories, identity and creative systems so they make sense in the market and resonate across the channels that matter.

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We build brands

We build brands

Brand and creative is how we turn strategy into something people recognise, understand and want to respond to. We work closely with you to understand your business priorities, audiences and commercial pressures, focusing effort where it will add the most value. We help businesses shape their story, identity and creative systems so they make sense in the market and resonate across the channels that matter. 

Brand has never been more important. As content production becomes automated and more journeys become blended, the brands that stand out are those that feel deliberate, distinctive and recognisably human. This is where our work starts. 

Where we play

AI-generated creative production

AI can speed up ideation and production, helping to test more, explore more routes and learn faster. 

Powered by IDHL Labs, we combine creative thinking with AI-enabled workflows to produce, adapt and optimise content at scale. That might mean generating high volumes of paid social creative, building product content systems for eCommerce, or rapidly testing and refining campaign assets based on live performance.

The result is a more efficient production model that gives teams more output at a lower cost but with the same level of control and quality assurance.

Explore AI creative production
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Meet the studio

The Studio is IDHL’s in-house production team. It takes ideas across campaigns, content and experiences. Working across IDHL agencies, it gives clients direct access to experienced creative and production specialists, while keeping the work connected from strategy through to execution.

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Brand strategy

Strong creative starts with a clear point of view. Our brand team helps businesses work out what they stand for, how they should be understood and where they can create the most value.

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Film and Animation

Film and animation works hardest when it is part of something bigger. Our team sit alongside brand thinking, campaign development, digital delivery and production, so the work is built for launches, campaigns and conversions.

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Latest Case Studies

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Let’s talk about brand

Let us work out what needs to change, and how to make it land.

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FAQ's

Brand and creative is where strategy becomes something people can recognise, trust and act on. It covers the thinking and making that shapes how your brand looks, sounds and shows up across channels, from foundations and identity through to campaigns, content and production.

When your business has changed faster than your brand. That might be a new proposition, new audience, new market, merger, or a growth plateau. Brand strategy helps you clarify what you stand for, how you should be understood, and what needs to be true in every message you put into the world.

Brand strategy is the direction: positioning, messaging and the choices that guide how you compete. Brand identity is the expression: the design system that makes the brand feel consistent and recognisable. Strategy gives identity meaning; identity makes strategy real and usable day to day.

We start by getting close to your goals, priorities and audiences and by understanding what’s working, what’s getting in the way, and what success needs to look like. From there, we focus effort where it will have the biggest impact, rather than making change for the sake of it.

Yes. We support go-to-market and campaign work that connects creative thinking to real outcomes. That could be a new product launch, repositioning, or a campaign that needs to land clearly and consistently across channels without losing the brand in the process.

Yes. We can support film and animation and broader creative production through The Studio, so ideas and assets stay connected from strategy through to execution. This also helps keep quality consistent and makes production easier to scale when you need more output.

Carefully and practically. AI can help speed up exploration and production, but it still needs human judgement to keep the work on-brief and on-brand. We use AI where it supports quality, consistency and learning, not where it risks flattening the thinking or the craft.

We work with teams that need their brand to do more: lead growth, support change, sharpen positioning, or improve how they show up in-market. That includes businesses building a brand from scratch, as well as established brands that need to modernise, simplify or scale.

We agree what success looks like upfront, based on your priorities. That might include clearer messaging, stronger consistency, better campaign performance, improved brand perception, or faster production. The key is linking creative decisions back to the outcomes the business needs.

The best place is our Work area, where you can explore case studies across sectors and service lines. If you have a specific challenge in mind, we can also point you to the most relevant examples and outcomes.