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Strategy and consultancy

Businesses need well-defined, smarter ways to fulfil their growth ambitions in today's digital marketing landscape. We accelerate progress by building a plan that understands the reality and finds real opportunities.

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We solve business problems

IDHL exists to accelerate the progress of ambitious brands. We power our exceptional talent with enviable data points and a proven framework that's built for ambition.

Our analysis gives fresh insight into category, audience and platforms. We work with our clients to define a clear, prioritised digital growth strategy and connect capabilities to realise their ambition.
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Strategy and Consultancy

Every brand would love to win every stage of the digital funnel, but the reality is that time and resources are finite. We uncover the areas that represent the biggest opportunities. Our team of consultants starts by interrogating our vast data pool across market, consumer, and channels to identify clear, actionable insights which will maximise our impact. 

We use our Growth Framework and our specialists across paid, owned, and earned channels to define a growth strategy that connects disciplines and channels, creating an integrated roadmap of realistic priorities. 

Market and Audience Intelligence

We provide rigorous research, data collection, and interrogation, across categories, consumers, channels, and platforms to find actionable insight that will drive better commercial outcomes.

We specialise in three key areas of insight:

  • What trends in the category can support your ambition?
  • Which audiences andbehaviourscan we activate?
  • Which platforms offer headroom for growth?
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Growth Mapping

We start broad to get the full picture, then work with you to agree the most prominent and promising opportunities to drive growth and commercial impact. 

Our strategists combine AI and rich data sources with broader contextural awareness, built expertise and wealth of client experience to find patterns, join dots and distil implications to unlock opportunities for accelerated growth. 

Audits

Effective, actionable insights are born from rich data and deep contextual understanding, unlocked through our audit ecosystem. 

Working across paid, owned, earned and shared channels, using a combination of proprietary tools and market leading partners, our data and channel consultants go deep into the data sources to find the opportunities and gaps that could have a broader application to business growth.

Comprehensive and accountable audits are produced which then serves as metrics for growth success.

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Let’s unlock growth potential

Let’s work out where the opportunities are and how to realise them

Let’s talk

FAQs

It’s about stepping back and working out what your marketing should actually be doing, where to focus and how to get better results. That usually means looking at performance, audience, channels and spend, then turning that into a clear plan rather than a long list of activity.

Usually when things feel busy but not effective. You might be investing across multiple channels but not seeing the return you expect, or struggling to decide where to focus next. It’s often a point where more activity won’t solve the problem, but clearer direction will.

Campaigns are about execution. Strategy and consultancy are about uncovering, understanding, and deciding what is worth doing in the first place. It helps answer questions like where to invest, what to prioritise and how everything should connect, so campaigns have a stronger foundation.

You get a clear view of what is happening, where the opportunities are and what to do next. That usually takes the form of a prioritised plan or roadmap, with enough detail to act on rather than just a high-level set of recommendations.

We work alongside your team. The goal is to bring an external view, challenge thinking where needed and help create clarity. Your internal team still owns the day-to-day, but with a clearer direction behind it.

It depends on the scope, but most projects are designed to move at a sensible pace. The aim is to get to a clear, usable plan without dragging the process out longer than it needs to be.

Yes. One of the main outcomes is a clearer view of where investment is likely to have the most impact, and where it may not be working as hard as it should.

We usually start with what’s already in place. The aim is to understand what is working, what is not and what can be improved, rather than throwing everything away and starting again.

Audits help build a clear picture of what is happening today. Growth mapping helps identify where the opportunities are. Strategy and consultancy brings that together into a plan you can actually follow.

That depends on what you need. Some clients take the plan and run with it internally. Others ask us to stay involved and support delivery, whether that’s campaigns, channels or ongoing optimisation.

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