GEO services

• SEO (Search Engine Optimisation) focuses on ranking web pages for relevant keywords in traditional search engines like Google and Bing.

• GEO (Generative Engine Optimisation) focuses on growing your brand's visibility on AI-powered platforms like ChatGPT, Gemini, Perplexity and Google's AI Overviews, where responses are created using Large Language Models (LLMs).

As of June 2026, ChatGPT remains the most widely used AI engine, accounting for approximately 77% of the market. It's followed by Google Gemini and Perplexity, which each hold around 8% market share. Claude accounts for roughly 4%, while Microsoft Copilot represents around 3%.

While ChatGPT currently holds the largest share of the AI engine market, brands should not focus on a single platform. AI engines serve different audiences and ecosystems, from Google Gemini's integration with Google Search and AI Overviews to Microsoft Copilot's presence across Microsoft products.

We help brands build visibility across the full AI search landscape, ensuring they are well positioned to be discovered, cited and recommended wherever their audience chooses to search.

Yes. While LLM usage is growing rapidly, Google still owns the vast majority of total search demand.

Independent third-party studies and our own client data show this can vary between industries and international markets but is typically around 85-95% of traffic and revenue as of April 2026.

GEO and SEO also share some core fundamentals, including:

• Creating unique, high-quality, authoritative content
• Building strong technical foundations (such as crawlability, site architecture, site speed and usability)
• Developing a trusted, authoritative brand
• Conveying your company's expertise, authority and trust
• This means that brands that address these factors can benefit from traditional SEO in the short term, whilst positioning their brand for AI engines in the medium-to-long term

• While there is no guaranteed way to rank in Google’s AI Overviews, brands can significantly increase their chances by following proven GEO and AI‑readiness best practices.

• Technical Optimisation for AI Overviews

To be eligible for Google’s AIOs, content must be easily accessible and understandable by Google. We assess crawlability, navigation, schema usage, page speed and emerging standards such as LLMS.txt to support consistent AI visibility, including:

• Crawlability and indexability
• Site architecture, navigation and internal linking
• Google Page Experience Signals (including Core Web Vitals, HTTPS, mobile friendliness)
• Schema and structured data implementation
• Accurate Google Merchant Centre and Google My Business Listing data (where relevant)

• Optimising content for AI Overviews

AI Overviews favour content that clearly and concisely answers real user questions. IDHL’s internal process prioritises:

• Optimising pages for relevant keywords
• High‑quality, informative content written to solve user queries
• FAQ‑led and Q&A formats (supported by FAQ schema)
• Clear structure, concise language, headings, bullet points, tables and charts
• Supporting EEAT signals such as reviews, expert quotes and accreditations

Brands can give themselves a better opportunity of ranking in ChatGPT and other LLMs by adopting the following approach:

• Technical optimisation for LLMs

Websites must be accessible to LLM bots and focus on developing strong structured data governance, clear site architecture, and fast- loading pages. These foundations help AI systems reliably discover, interpret and surface your brand’s content.

• Write LLM- optimised content

LLMs prioritise clear, well‑structured content that directly answers user questions. This includes strong internal linking, clear headings, short paragraphs, FAQs, tables, and EEAT signals so content can be easily understood, “digested” and cited by LLMs.

• Strengthen brand authority and third‑party citations

LLMs source information from authoritative third-party sources as well as from your site and your competitors. Increasing positive sentiment mentions of your brand across trusted media, blogs, social platforms, affiliates and review sites strengthens trust signals and can help improve the likelihood of your brand appearing in relevant LLM answers.

While every business's circumstances are different, some common advantages of utilising a specialist digital agency to manage your AI SEO campaign include:

• GEO channel experts – Our team is made up of specialists across individual disciplines within the GEO channel, comprising technical, content and off-site GEO experts. This allows us to develop deeper expertise in each pillar, rather than taking a 'generalist' approach – supporting your business where it's most needed.
• Support in-house resource – Many in-house marketing teams face capacity constraints or gaps in their GEO knowledge and experience. IDHL's role is to complement and support your internal team, working alongside them to grow your brand's GEO visibility.
• Make your new site AI search-ready – If you're going through a website redesign or replatform, now is the time to ensure your new site will be optimised for AI engines. Our GEO migration services aim to do just that – and can be delivered alongside IDHL's web design, UX and web technology services if required.

We aim to tailor our GEO reporting around your wider business aims and objectives, but typical GEO campaign KPIs may include: 

• Brand visibility in AI engines - tracked daily and measurable at a prompt, topic, AI engine or overall level.
• Brand citations in AI engines - where your content is cited/linked to within LLM responses but not directly mentioned.
• GEO traffic - we build dedicated dashboards to track traffic from LLMs such as ChatGPT, Perplexity, Copilot and Gemini
• GEO leads/revenue - key commercial conversions driven through LLMs can also be tracked via our dashboards.
• Brand uplift - alongside measuring traffic and leads directly attributable to AI engines, we can also monitor the “halo impact” on your brand searches, impressions and clicks.

The timeframe for GEO results varies depending on factors like your website's authority, existing SEO foundations and the competitive landscape of your industry.

In many cases, brands begin to see improvements in AI visibility, citations and mentions within 2-8 weeks, while meaningful traffic and commercial impact typically develop over 3-6 months.

Like SEO, GEO is a long-term investment, with the strongest competitive advantages often building over 6-12 months as authority and brand signals grow.

We provide GEO services across a wide range of industries, including:

• Fashion
• Finance
• Health and Wellbeing
• Pets
• Professional Services
• Retail
• Travel

If your industry isn't listed above, we can probably still help. Our approach is built around core GEO principles, which can be adapted to almost any sector.

No. GEO can benefit businesses of all sizes, from local SMEs to global brands.

In fact, smaller businesses can often gain visibility quickly in niche markets by building topical authority and demonstrating expertise in areas where larger competitors may be less focused.