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Local SEO

Help people find your locations, with stronger visibility in local search results, Google Maps, and “near me” searches that drive conversions and footfall.

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Improve rankings in key locations

Our local SEO services combine data-driven strategies with deep local SEO insights to boost your visibility where it matters most. Whether you’re targeting a specific city or expanding across multiple regions, we use AI-powered tools and competitor analysis to identify opportunities and optimise your online presence.

With our proven approach, we can help you rank higher in localised search results, drive more online traffic and offline footfall, and ultimately grow your business in your most important locations.

  • On-site local SEO optimisation

    We optimise your website’s content for local keywords and to resonate with local audiences, while improving on-site technical SEO factors like site speed and Core Web Vitals on location, office or branch pages to improve local search rankings.

  • Google My Business optimisation

    Optimising your Google My Business (GMB) listings can help boost your local visibility and increases your chances of appearing in the Google Maps results. We review key elements like local reviews, listing photos and business information such as name, address, phone number, postcode (NAPP) and opening hours to optimise GMB listings and ensure local users see correct, up to date information.

  • Local SEO authority building

    Through targeted local outreach and digital PR services, we boost your website’s authority in key regions. By securing high-quality local backlinks and gaining media exposure, we enhance your brand’s SEO credibility and drive improved search rankings within your communities

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EEAT and brand trust

Building local EEAT (Experience, Expertise, Authority, Trust) is essential for gaining the confidence of both search engines and customers. 

Our local SEO services strengthen your brand’s credibility by creating high-quality content, securing authoritative local backlinks, building trust through positive reviews, and showcasing industry expertise. Enhancing your online reputation helps position your business as a trusted authority in your market, ultimately leading to increased visibility, better rankings and more customer conversions.

Local citations

We can help build your business’s credibility and drive more traffic to your website by securing and optimising high-quality citations. We ensure your business is listed accurately across trusted online directories and platforms, including name, address, phone number and postcode (NAPP) consistently. Accurate and consistent local citations also improve your chances of appearing in Google maps and search results, making it easier for potential customers to find you.

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Reporting by locale

Our local SEO reporting provides valuable insights into your performance across key locations. We track rankings, traffic, GMB leads and engagement, helping you assess the effectiveness of your local SEO strategy. 

We work with you to identify areas for improvement and make data-backed decisions to help you stay competitive and maximise ROI. Regular updates allow you to nail your approach and drive sustained growth in target areas.

Want to improve your local SEO visibility?

Speak to our team about our local SEO optimisation services

Will Best, Head of Technical Organic Search

"Local SEO isn’t about chasing national rankings that most people never see. It’s about showing up in the towns, cities and service areas that matter to your business - because Google’s results are local, and your customers are too."

FAQs

  • Local SEO is the process of optimising your website and online presence to rank higher in local search engine results. 
  • It focuses on targeting customers in specific geographic areas, helping businesses increase visibility and attract more local traffic and leads through tactics like Google My Business optimisation and region-specific content.

Localised organic search results refer to the search listings that appear based on a user’s geographic location.  

These results are tailored to show businesses, services or content that are most relevant to the user’s area, often displayed alongside a map or location-specific details.  

Local SEO focuses on optimising your online presence to rank higher in search results for specific geographic areas, helping businesses attract customers nearby. 

National SEO targets a broader audience, optimising your website to rank for keywords that are relevant across an entire country, rather than a specific region.  

International SEO involves optimising your website to rank in multiple countries or regions, accounting for language, cultural differences and location-specific search behaviour. 

Any business targeting customers in specific locations can benefit from local SEO services.  

This includes brick-and-mortar stores, restaurants, service providers and real estate agents, as well as businesses where search results are influenced by the user’s location, such as healthcare professionals, solicitors or home service providers. 

Local SEO helps ensure these businesses are visible to nearby customers actively searching for their products or services. 

No. Larger businesses with multiple locations can also benefit from a local SEO strategy. They can improve visibility, attract nearby customers and drive more targeted traffic to their various branches or service areas by optimising each location’s online presence. 

Our trusted local SEO experts can focus on the nuances of local search on your behalf. We understand the unique factors that influence rankings in specific regions, from Google My Business optimisation to local link-building strategies.  

A dedicated local SEO agency can provide tailored solutions, ongoing monitoring and data-driven insights to help your business achieve sustainable growth and visibility in your target locations. 

We use a comprehensive range of local SEO tactics designed to improve your online visibility and drive traffic from key locations.  

Our local SEO services include: 

Location specific keyword research 

Location landing page or branch /office page optimisation 

Local technical SEO audit 

Location page content writing and strategy 

Local EEAT audit 

Google My Business optimisation 

Local SEO outreach 

Locally focused digital PR campaigns 

Local SEO reporting 

We measure success through detailed monthly local SEO reports and key performance indicators (KPIs) that track: 

Local organic rankings and visibility 

Google My Business rankings and visibility 

Local SEO traffic 

Google My Business clicks 

Local SEO leads and/or revenue 

These metrics help us assess the impact of our local SEO marketing services and identify areas for improvement, ensuring your business is gaining the visibility and results it needs in local search. 

We operate in a wide range of industries, including: 

Travel 

Health and Beauty 

Professional Services 

Finance 

Retail 

Beauty 

Fashion 

Health and Wellbeing 

Pets 

We have the expertise to work across most industries, tailoring our local SEO strategies to meet the unique needs of your business and target audience. Get in touch to find out how we can help you. 

Extensive local SEO experience – We specialise in helping businesses grow their local presence and improve visibility in their target areas. 

Proactive, localised support – We drive local rankings with tailored, actionable recommendations that target specific geographic locations and customer segments.  

Cross-channel integration – Our team collaborates with Paid Media, CRO, Web Development and Social Media experts to deliver a full-service, location-focused strategy. 

Data-driven local insights – We base our local SEO strategy on reliable data, not assumptions. By continuously analysing local search trends, we optimise your strategy and keep you informed on key performance metrics. 

Custom local SEO tools – We use proprietary AI-powered tools specifically designed to track and enhance local search performance, providing unique insights to improve your local rankings.  

Ready to partner with an experienced local SEO agency?

Contact us to learn how our local SEO services can help your business.