IDHL Labs: applied AI & automation for digital growth
The AI landscape is noisy. IDHL Labs is where we cut through the chatter and hype. It’s our group-wide platform for applied AI and automation, bringing together teams across IDHL, MTM, Fostr and Vervaunt to design, test and scale the next generation of how we plan, deliver and measure brand and digital performance.
The IDHL Labs Intelligence Platform
IDHL Labs IP is the connected suite of tools we're designing to understand, prioritise, and enhance performance in an AI-driven world. Our vision is to bring together live data, market signals, and AI-driven discovery to help you see what is happening, why it matters, and where to act next.
It is made up of five connected modules:
What Labs makes possible
Labs keeps us ahead of the curve as technology and innovation reshape digital. It means our work remains sharp, consistent, and commercially impactful.
- 1Efficiency and enablement: Labs is improving how our teams work behind the scenes: automating repetitive tasks, streamlining processes, and providing better insight. Our aim is steady performance gains, fewer surprises, and more thoughtful use of client time and budget.
- 2Delivery and decision-making: Labs introduces new intelligence and quality control throughout our services, and develops products that respond to AI-driven journeys and emerging behaviours. The output remains the same trusted work, now with enhanced diagnostics, new tools, and a clearer commercial perspective.
- 3Products and services: Some ideas have the potential to extend beyond IDHL. Labs tests proprietary products for commercial viability, documenting what works and preparing them for scale. Over time, we want to create new ways for people to leverage AI-based opportunities, powered by proven products.
Experts at making AI earn its keep
Applied AI is only valuable when it improves outcomes you care about – revenue, efficiency, customer experience and margin. Labs focuses on those levers first, picking the right mix of models, automations and agents to support specific priorities.
If you’re exploring your first AI-enabled workflow or looking to optimise tools teams are already using, IDHL Labs can help you move from experimentation to everyday use, with the right guardrails in place.
