Targeted outreach
Our outreach experts build authority of specific pages on your website by creating bespoke content and publishing on relevant, high quality third-party websites.
Digital outreach
Outreach is a fundamental component of off-page SEO; one of the three pillars of SEO. We use a tailored link building approach to gain unique, authoritative backlinks, while reaching a highly relevant audience.
- Services
- Digital marketing
- SEO
- Digital outreach
Build your backlinks, relevance and authority.
Outreach helps brands build authority, visibility, and trust through unique, high-quality backlinks to specific target pages on your website.
Our outreach experts ensure that relevant backlinks are gained on trusted websites that align with your audience, sector and goals. By identifying and combining strategies, creative content, and long-term relationship building, we amplify your key messages and strengthen your search presence.
Every campaign is tailored to your objectives, ensuring relevance remains, while driving stronger rankings, improving engagement and visibility.
International outreach
Our native speaking specialists deliver tailored campaigns across key global markets, factoring in cultural nuances and regional calendars to drive relevant, authoritative growth.
Existing mentions
Through manually prospecting and compiling data, we can identify unlinked brand mentions on third-party websites. We aim to get links added to help deliver the highest possible SEO value.
Creative content
Using data and statistic led content pieces, we can create authoritative and niche content, which allows us to publish on higher-quality websites more specific to your target audience.
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Strengthen your visibility with purposeful outreach
The right digital outreach strategy can shift the performance of your priority pages in search. We focus on what will genuinely influence performance: directing link equity to the pages that matter most, aligning activity with your wider SEO and GEO goals, and identifying the topics your audience actively seeks out. This ensures your outreach efforts support sustainable visibility, stronger engagement, and long‑term organic growth.
Connect with publishers your audience trusts
Our outreach specialists identify websites with real relevance to your niche and an engaged audience behind them. We work closely with publishers to understand what resonates, shaping content that aligns with their readers and presents your brand credibly.
This collaborative approach helps secure placements that carry genuine authority and impact. Instead of focusing on process, we prioritise outcomes: stronger relevance signals, improved search performance, and a backlink profile that supports your position in the market.
See the difference outreach makes
Successful outreach should show tangible results. We outline how each new link strengthens the pages that matter most, helping them gain authority and move more confidently in search.
Our sector specialists, from travel to finance, understand what resonates in each market and use that insight to deliver meaningful improvements, not just more activity. You’ll get clear, straightforward reporting that highlights what’s working, why it matters, and how your visibility is growing over time. It’s practical, transparent and focused on helping your business move forward.
Are you ready to start building relevancy and authority?
Let our experts assist and improve the quality of your backlink profile and search results.
Vickie Bailey, Head of Outreach
"Every outreach campaign we run is shaped around relevance, creativity and quality.
Our team pairs SEO expertise with tailored strategies and strong publisher relationships to build authoritative backlinks that support lasting growth."
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Testimonials
Mark Leyland , Digital Marketing Manager, Gallagher"IDHL have worked hard to optimise our web content and provide outreach which has improved visibility, increased our traffic and generated leads. They have also been invaluable with their technical SEO expertise and have helped ensure our website is technically optimised. Highly recommend and are pleasure to work with."
Olivia Dudleston, Head of eCommerce, Exodus"It’s been a real pleasure working with IDHL over the past few years – they are clearly experts in their field and we have developed a very effective working relationship together to the point where it feels as if they are an extension of our internal team. They constantly analyse and question our strategy and results, and we trust them to guide us towards making the right decisions. They are conscientious and genuinely care about the success of our business."
Sarah Cramer, Brand Marketing Director, Heidi"IDHL have performed beyond our expectations (and possibly their own). With their sage technical and strategic advice, we’ve worked together to deliver the strategy, feeling strongly like we are working as one team. The results speak for themselves - our organic traffic and revenue (in fact, all metrics) have gone far beyond what we thought possible in 12 months. It’s one of the most successful client/agency partnerships I’ve ever had."
FAQs
Digital PR and digital outreach both help improve your visibility in search, but they do it in different ways and often work best together. Digital PR focuses on earning coverage and high‑authority links through newsworthy stories, expert commentary and content designed for online publishers.
Digital outreach is more targeted. It focuses on securing relevant, authoritative backlinks to specific pages on your site by partnering with websites that closely match your audience and goals.
Used together, they strengthen both sides of your organic performance: PR builds broad awareness and authority, while outreach reinforces the pages that drive your core SEO growth.
Backlinks are links from other third-party websites to yours. They act as signals of trust and authority, which, in-turn helps search engines understand that your site is credible and worth ranking higher.
Yes. High-quality, relevant backlinks remain a core ranking factor, supporting visibility, authority, and long-term organic performance when earned naturally.
Link building is a long-term strategy. While links can be secured quickly, improvements in rankings and traffic typically build over time as authority grows.
We can choose the types of third‑party websites we approach and the quality standards they must meet. Your strategy sets the criteria, things like relevance, authority and audience fit, and we only pursue sites that match those requirements.
While we can't guarantee that every website will accept a placement, we guide the process by targeting publishers that are the right fit and most likely to deliver a high‑quality backlink for your brand.
Will links point to specific pages or just the homepage?
Links can be directed to priority pages, such as category or service pages, depending on campaign goals and SEO strategy.
Do you work internationally?
International outreach can target specific regions and languages, factoring in cultural nuances, local publishers, and regional calendars.
How do you measure success?
Success is measured through link quality, relevance, target page authority, visibility improvements, engagement, and longterm organic performance, not just link volume.
Ready for a digital outreach strategy?
Our specialists can assist with providing authoritative, high-quality links