AI Solutions
Machines are quickly becoming your fastest-growing website audience. We help AI crawlers and agents access, navigate and understand your content, improving crawlability, structured data and accuracy in the agentic AI era.
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- AI Solutions
Make your website AI ready
We have the in-house tools and technology to assess whether AI agents and crawlers can reliably access, navigate and understand your content. From crawlability and rendering through to structured data, internal linking and page templates, we stay on top of fast-moving changes in AI and associated technologies, so your brand and digital channels don’t fall behind. We provide clear answers around the opportunities to improve visibility, accessibility and performance that are critical for the agentic AI era.
Machine readiness audits
Understand how AI crawlers and agents access, render, navigate, and interpret your site. These tools affect visibility, referrals, and conversions, and technical issues can hide important content from this expanding audience. We reveal the opportunities and identify the gaps.
Schema markup
We structure and implement schema markup so key information is explicit for machines. This hidden code, helps AI crawlers interpret pages accurately and consistently building trust in your brand where it matters most right now.
When AI infers, it hallucinates
If a crawler can’t see structured facts in your page code, it has to guess from partial information and context. By embedding the right machine-readable data (like schema and consistent metadata), you reduce inference, improve accuracy, and increase the chances your brand, products and content are represented correctly by AI tools.
What is MX?
Machine Experience (MX) is the emerging discipline of making sure machine and AI visitors to your website can achieve their goals quickly and reliably. It’s the same principle as UX, but for crawlers and agentic browsers that navigate pages, extract facts and take actions. Get MX right and you reduce friction, errors and missed opportunities.
Build AI‑ready websites with confidence
We help brands prepare their digital presence for the agentic AI era by improving how machines access, navigate and interpret content across your website. Our MX audits pinpoint where AI crawlers and agents struggle with rendering, structure, metadata and internal linking, then turn those findings into a clear, prioritised plan.
We also implement structured data, including schema markup embedded directly in the code, so key facts are explicit rather than inferred. When AI has to guess, accuracy drops and brands risk being misrepresented. Get this right and you protect visibility and performance as AI audiences grow, while positioning your brand as a trusted, reliable authority.
Why AI readiness matters now
If you run a revenue or lead generating website or store, AI readiness is fast becoming non‑negotiable. Agents and crawlers can only use what they can reliably reach, render and interpret, yet many legacy CMS setups were designed before AI existed and therefore make that harder than it needs to be.
Poorly structured templates, inconsistent metadata and weak internal linking create gaps that force AI to guess or go elsewhere. Some technology choices, such as heavy client‑side JavaScript rendering, can even make critical content invisible. Our approach pinpoints what’s getting in the way and addresses it, so machines can navigate confidently, represent your business accurately, and choose you over your competitors.
Find out if your website is AI‑ready
Get a clear view of how AI crawlers and agents see your site, where they struggle, and what to fix so your content is accessed, understood and represented accurately.
FAQs
An AI ready website is one that AI crawlers and agents can reliably access, render, navigate and understand. That means content is visible to machines, key facts are explicit rather than inferred, and the site structure, metadata and internal linking help AI tools interpret pages accurately.
AI tools are becoming a fast‑growing audience and referral source. If AI can’t clearly understand your products, services or content, it may misrepresent them or ignore them entirely. That can directly affect visibility, referrals and conversions as AI‑driven discovery increases.
Older CMS platforms often make it difficult to surface structured, machine‑readable content. Poorly designed templates, inconsistent metadata and limited control over page structure can prevent AI crawlers from reliably indexing and interpreting important information.
Yes. Some technology decisions, such as heavy reliance on client‑side JavaScript rendering, can mean critical content is not seen by AI crawlers at all. If machines can’t render or reach content consistently, they can’t use it to answer questions or take actions.
Machine readiness audits identify where AI agents struggle with crawlability, rendering, structure and linking, and turn those issues into a prioritised plan. Schema markup then embeds clear, machine‑readable facts into the code, reducing guesswork and improving accuracy and trust in how AI represents your brand.