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Lewis Sellers appointed Chief Executive Officer as Ben Wood steps down
Thu Jun 05 2025 | Marketing Team

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IDHL today announced that Lewis Sellers has been promoted to Chief Executive Officer with immediate effect, as Ben Wood steps down from the role.
Lewis has been integral to IDHL since joining in 2017 through the acquisition of his eCommerce agency, Pinpoint, and most recently serving as Managing Director of Web & eCommerce and a member of the Board. With over 15 years of eCommerce and digital leadership experience, Lewis is passionate about leveraging emerging technologies, including AI, to drive client success. He played a key role in IDHL's evolution into a leading full-service digital agency group and in creating the unified Web & eCommerce division. He brings to the role a proven track record of scaling businesses to multi-million-pound revenues.
Under outgoing CEO Ben's stewardship, IDHL has undergone significant transformation – uniting eight of its nine agencies under a collective vision to build the UK's leading growth-centric digital services platform through one cohesive IDHL brand. During his tenure, the company has expanded into the US and grown its UK footprint with the strategic acquisition of The MTM Agency, bolstering IDHL's industry-leading capabilities in performance, web, eCommerce, data intelligence and deep technical expertise.
Iain Ferguson, non-executive Chairman of IDHL, said: "The next phase of IDHL's journey holds tremendous opportunity - from harnessing emerging AI technologies to expanding our capabilities, building on the strong foundations we have in place. Since joining IDHL eight years ago Lewis has been integral to its growth, leading the Web division and serving as a highly valued Board member. Lewis is dedicated to maintaining close relationships with our key clients and strategic partners and has been instrumental in our M&A strategy. His exceptional knowledge of both business and technology coupled with his entrepreneurial mindset means he is ideally positioned to lead our next chapter and ambition of becoming the UK's leading AI-powered digital marketing partner. We thank Ben for his outstanding contributions and wish him every success."
Lewis Sellers said: "In an increasingly AI-driven digital landscape, I'm excited to step into the CEO role and lead IDHL into its next phase of accelerated growth. Having joined IDHL through the acquisition of my agency Pinpoint, I've seen firsthand how our focus on emerging technologies positions us uniquely to support ambitious brands navigating the intersection of creativity, performance, and technology. Our combined entrepreneurial agility and corporate scalability will ensure we continue delivering exceptional results for clients and attracting the best talent in the business."
Ben Wood said: "I'm incredibly proud of all we've achieved during my time at IDHL - transforming the business into a unified, growth-focused platform, expanding the company's footprint across the UK and beyond whilst growing our client base and leading suite of capabilities. We've built an exceptional team of highly talented people who make IDHL what it is today. Their dedication, expertise and collaborative spirit have been the driving force behind our success. As I step away, I'll be watching fondly as the business continues to pursue its ambitious growth plans."