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Website discovery and scoping

A structured discovery phase aligns stakeholders, clarifies requirements, and reduces delivery risks, so your next project starts confidently.

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Clarity before you commit

Discovery and scoping is how we turn ambition into a deliverable plan. We work with your stakeholders to understand what success looks like, who your audiences are, what your teams need to achieve, and where the real constraints lie (platform, integrations, data, governance, and content). Then we translate that into clear, prioritized requirements and a delivery approach you can trust. The result is a shared view of what should be built now, what can wait, and what it will take to deliver it well.


  • Stakeholder Workshops

    Align teams, capture needs, and set priorities using structured workshops and requirements gathering with our defined framework.

  • User research and UX discovery

    Understand real user behavior and pain points through research, testing, and journey mapping to drive better decisions.

  • Technical and Integration Scoping

    Review your stack, identify the right CMS, map the integration architecture, and highlight risks so delivery is planned around real constraints.

Reduce risk before delivery begins

Large web and eCommerce programs rarely fail because teams can’t deliver. They fail because scope is unclear, priorities compete, and critical constraints appear too late. Our discovery service is designed to prevent that. 

We bring structure to early-stage thinking, helping you move from ambition to informed decisions. By grounding discussions in evidence, surfacing assumptions early, and making trade-offs explicit, we turn complexity into a plan your teams can act on. The focus is on clarity; what needs to be built, what really matters, and where the risks lie before time and budget are committed.


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From insight to a plan you can deliver

Our approach combines stakeholder alignment, user-centered insights, and technical due diligence. We run focused sessions with those responsible for outcomes across your business, capture requirements using clear prioritization, and map how the solution needs to work across content, commerce, and integrations. When useful, we review existing performance, assess platform options, and outline migration considerations to reduce surprises later. You’ll leave discovery with a shared understanding of goals and audiences, a prioritized backlog, early visibility of risks, and a recommended delivery approach that gives decision-makers confidence to move forward.


Lew Slade, Head of UX & Design

Lew Slade
"Effective UX doesn’t start with design; it starts with understanding. Investing in discovery and research ensures every decision is grounded in real user needs and business context, leading to more confident choices, reduced risk, and ultimately a higher-quality, better-performing product."

Start with a discovery session

Tell us what you’re planning, and we’ll help you define a clear, prioritized scope and the best route to delivery.

FAQs

It’s a brief, structured start to a website or eCommerce project where we align stakeholders, understand users, confirm technical constraints, and translate needs into a prioritized set of requirements. The goal is to reduce risk and clarify what will be delivered, how, and in what sequence.

Typically: agreed objectives and success measures, defined audiences/personas, a prioritized requirements backlog, early risks and dependencies, integration and migration considerations, and a recommended delivery approach (often including a phased roadmap). Outputs are tailored to what you need to make decisions and move into design and build.

It depends on complexity, number of stakeholders, and how much needs validating. Some projects can achieve clarity in a few workshops; others require deeper user research or technical reviews. We'll recommend a scope that matches your timeline, budget, and risk profile.

Yes, when it’s needed. We can compare platform options against your requirements, content and commerce needs, integration landscape and operational constraints. Because we’re platform agnostic, we focus on fit, not a preferred vendor.

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