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SEO and GEO-Ready Website Migration

Maintain search visibility and protect organic traffic during your site redesign, rebuild, or replatform. We ensure your site launches with strong technical foundations and minimal ranking disruption.

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Migrate search performance

If not properly managed, making major changes to a website can harm your SEO and GEO performance. 

Successful migration protects the visibility you’ve earned to maintain organic rankings, traffic, and revenue. We focus on ensuring your content continues to appear in search results and AI summaries by preserving crawlability, signals, and structured content. 

Working closely with web design, development, and digital marketing teams, we follow your project timelines and help safeguard your performance. 

  • Technical SEO

    Building a new website gives you the perfect opportunity to set strong foundations from day one with thorough pre and post-launch audits.

  • AI and LLM Search

    Prepare your new site for next-gen AI search, with content and structure optimized for LLM discovery.

  • International SEO 

    Manage multi-country migrations with SEO-friendly site structures, clear multilingual strategy, and correct hreflang to ensure every market retains visibility and reaches the right users.
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Why SEO migration matters

A website launch should feel like progress, not a setback. Yet many brands see drops in rankings, traffic, and revenue because SEO wasn’t integrated into the plan. Our job is to prevent that.

We handle SEO migrations of every scale—from simple URL restructuring to complex, multi-section rebuilds—giving you confidence that nothing important is overlooked. With clear checks, practical guidance, and close collaboration with your development team, we help your new site launch smoothly, retain visibility, and protect the performance you’ve worked hard to build.

How we simplify complex migrations

Large website projects have many moving parts. Content changes. Designs evolve. Technical decisions shift. Each can affect how search engines understand and trust your site.

Our team joins your project early, reviewing site architecture, templates, and technical plans to ensure SEO is considered at the right stages, not added on at the end. We highlight risks, offer practical solutions, and keep everyone aligned as the build progresses. The result is a migration that feels controlled, predictable, and far less stressful for your internal teams.

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Support before, during, and after launch

A smooth go-live doesn’t happen by chance. We combine pre-launch prep with on-the-day checks and post-launch monitoring to provide continuity throughout your project.

Before launch, we benchmark performance and map redirects. During launch, we verify all behaves as expected. After launch, we track re-indexing, visibility, and traffic to ensure your new site performs as intended. Many clients continue working with us post-migration, relying on our search expertise to drive growth once the new site is live.

Have a migration coming up?

Talk to our team of SEO migration experts about how we can help 

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Chris Shelbourn Organic Search Project Delivery Director

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“Our GEO and SEO migration service combines deep technical expertise with hands-on guidance, making you feel supported throughout the process while we protect current SEO performance and unlock new growth opportunities in AI engines.”

FAQs

  • A set of checks designed to transfer SEO performance, authority, and indexing signals from your old website to your new one during migration.
  • Our SEO and GEO migration service includes technical and design audits to ensure your new site is optimized to appear in Generative AI engines and LLMs.

  • Design changes - even if you are not changing the website platform or making major technical or structural changes, considering site design is crucial for SEO and GEO performance, alongside UX and brand factors.
  • Replatforming - if you move your site from one CMS or e-commerce platform to another (for example, from Adobe to Shopify), inherent changes to page URLs and other technical SEO elements should be addressed during migration.
  • Domain change - if you move your website to a new domain, even if the content remains the same, implement 301 redirects from old pages to new ones and use Google Search Console's change of address feature to transfer SEO signals and performance.

Any business or organization undergoing a website redesign, rebuild, or platform change for which SEO and/or GEO channels are commercially or strategically important.

  • To minimize risk to current SEO performance (rankings, organic traffic, organic revenue, and/or leads). 
  • To future-proof the new site’s technical SEO and GEO foundations and ensure optimization for both search engines and AI engines.

  • Potential negative impact on a site’s existing SEO and GEO performance, following launch of the new site.
  • Failing to involve GEO experts during the design and build of your new site could position the site or brand poorly for LLMs and the future of search.
  • Costs and efforts to fix issues after launch can be greater or more challenging than "getting it right the first time."

  • As an experienced SEO migration agency, we've seen several common SEO migration errors which we have helped fix. These include: 
  • Missed or mishandled redirects
  • Failing to migrate content
  • Not transferring title tags or metadata
  • Poorly planned site structures
  • Removing key SEO landing pages
  • Incorrect robots.txt disallow rules
  • Non-SEO-friendly internal linking or navigation
  • Incorrect analytics or tracking setup 

By using our SEO migration support services, we help your brand avoid common SEO migration mistakes.

Our SEO and GEO migration support is delivered over four key phases:

  1. SEO / GEO design review phase
  • Review the new site’s content model (sitemap)
  • Review the new site’s page designs from an SEO and GEO perspective
  • Audit the new site’s planned navigation/internal linking structure
  • Check for on-page trust earners and EEAT factors
  1. Pre-launch SEO / GEO phase
  • Benchmarking current ranking, traffic, and revenue performance
  • Crawls of current site and new site staging environment
  • 301 redirect mapping of old URLs to new on a page-by-page basis
  • Full pre-launch technical SEO/GEO audit of staging site
  • Setup of Google Analytics and other tracking to ensure data continuity
  1. Post-launch SEO/GEO phase
  • Redirect checks to ensure all work as mapped/planned
  • New site XML sitemap submission 
  • Google Search Console change of address (if changing domain)
  • Disavow file resubmission (where required)
  1. SEO / GEO success checks and monitoring phase
  • Page re-indexing status checks
  • Ranking and organic visibility review and monitoring
  • Traffic and conversions monitoring via GA4
  • Additional technical SEO checks (if needed)

  • We coordinate the four phases of our SEO migration with your design and development schedules, allowing us to offer flexible SEO migration support at key stages during your new site build.
  • We strive to meet your timelines, delivering SEO migration support as quickly or gradually as your project requires.

  • We understand that when you invest in a new website, you want it designed and built with AI engines and LLMs in mind.
  • Our GEO migration ensures this by including AI engine readiness checks such as:
  • LLM-friendly site structure checks
  • GEO content structure audits
  • Highlighting brand reputation and credibility signals
  • LLM bot accessibility checks
  • LLMS.txt file optimization
  • Schema and structured data recommendations
  • We also offer ongoing GEO services on a retained basis after your website migration is complete.

  • We have expertise in SEO and website projects, offering lead generation and eCommerce migration support across various CMS platforms, including:
  • Shopify
  • Adobe (Magento)
  • BigCommerce
  • Scayle
  • Kentico
  • Umbraco
  • WordPress
  • Sitecore
  • Drupal
  • WooCommerce

  • Many of our clients choose to use our SEO migration services alongside IDHL’s website design and web and technology services because of the natural delivery synergies these create.
  • However, we can also execute SEO migration projects alongside in-house and third-party design and development teams, and we are more than happy to collaborate with you this way.

  • You may see SEO performance fluctuate shortly after going live, even with a successful SEO migration, as search engines re-crawl and reindex the new site.
  • This phase usually lasts 1–6 weeks, depending on the site size and migration complexity.

  • Proven four-phase SEO and GEO migration framework - aligned with your design and development schedules.
  • Extensive multi-platform expertise - in migrating both eCommerce and lead generation CMS.
  • AI-ready and future-proof approach - considering SEO and GEO factors in our migration services.
  • Close collaboration with design and dev teams - whether you use IDHL, in-house, or a third-party supplier, we excel in collaboration for successful SEO migrations.
  • Proven SEO and GEO migration success - across diverse industries, platforms, countries, and website sizes.

Ready to kick start your SEO migration project?

Partner with us as your SEO migration agency – contact our team now.

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