Radley’s journey to +54% organic visibility and +24% US revenue

The challenge

Radley set a clear goal: enhance organic search rankings and visibility, while improving performance across US and UK markets. They partnered with IDHL & Fostr, our specialist Shopify agency, targeting a 20% boost in online sales, delivered on time and budget. 

Our teams used a cross-group approach to turn every channel into a growth driver. While optimizing paid search and SEO campaigns, Fostr’s design team executed a Shopify Plus replatform to improve UX, speed, and conversion. 

Our approach

Technical groundwork 

An initial SEO audit revealed growth opportunities, including developing product page content and optimizing Meta data. Our experts enhanced search visibility by adding keyword-rich product content and fine-tuning titles and descriptions per best practices. 

Strengthening paid channels

We shifted Radley’s strategy from brand-led to performance-driven, introducing Demand Generation and Performance Max campaigns to reach new audiences. Best-selling products attracted buyers and expanded visibility beyond branded searches.

Web & eCommerce redesign

Fostr delivered a web design and Shopify Plus replatform matching Radley's luxury look. UX analysis identified conversion barriers, and collaboration with IDHL’s Performance team ensured visibility strategy was incorporated in the design. To avoid costly hosting delays, we built a temporary Shopify storefront saving £300k and allowing Radley to trade online during the rebuild.

The results

This project demonstrates the power of partnership and performance. Aligning with Radley’s clear goals and vision, we achieved notable commercial growth and strengthened Radley’s prestigious identity across UK and US markets. Our integrated approach ensured art direction and UX worked harmoniously, maintaining conversions and brand integrity.