A platform transformation delivering 198% revenue growth
Collaborating with Orelia to create a bespoke high-performance, scalable Shopify Plus platform
- Case Studies
- Orelia
An existing Shopify merchant, Orelia was limited by an outdated template. After undergoing a rebrand which saw their offering repositioned, they needed a high-end site that would reflect their luxury brand and meet their customers’ expectations.
- caseStudyDetail.category
- Fashion
- caseStudyDetail.services
- Web and Technology
The challenge
Already trading on Shopify, Orelia had outgrown their outdated store template, making it difficult to support the brand’s growth ambitions.
They needed a bespoke Shopify Plus solution that would support them in reaching their growth ambitions. A rebrand was run in tandem and launched at the same time as the project, adding a more luxury positioning while continuing to meet user expectations around ease of use and performance.
Providing customers with a personalised experience and the ability to engrave certain jewellery items was also key.
Our approach
Rebuilding on Shopify Plus
We revitalized the Orelia brand story through a new design and flexible theme, enhancing its appeal and bringing its essence to life. With a focus on user experience, we integrated custom color swatches, bespoke bundles, and upsell features across product, collection, and cart pages, clearly communicating Orelia's luxury offerings to customers.
Powerful onsite features
To bolster Orelia's global reach and transaction capabilities, we implemented powerful Shopify Plus features such as multi-currency support, Shopify Payments, and Shopify Scripts. This ensured a smooth and secure shopping experience worldwide. Additionally, we personalized the journey through third-party integrations and a custom app, offering options like Zodiac, icon, and font engraving to meet individual preferences.
Matching the aesthetic
A customized Klevu solution brought lifestyle imagery into collection pages, and comprehensive remote user testing ensured the experience was refined and user-friendly.
To establish Orelia as a preferred gift destination, we integrated features like Drop A Hint, gifts by price, Bundle Builder, Gift Wrap Plus, and eGift cards. Completing the project, we conducted in-depth remote user testing to ensure site usability and identify further optimization opportunities.
The results
Rebuilding Orelia’s store on Shopify Plus, we delivered on their goals to create a high-end, personalized, and luxurious eCommerce website.
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