Delivering value with a scalable, personalized Shopify solution

The challenge

Naturo has been bringing health and happiness to our furry friends for over 15 years. Available at major UK supermarkets, Naturo champions all-natural recipes catering to all dietary needs, though their digital platform wasn’t up to standard.

After a rebrand, Naturo aimed to deepen its direct-to-consumer connection. It was the perfect time to partner with IDHL, leveraging our expertise to establish them as the go-to organic pet food brand with a platform supporting personalization, loyalty, and internal team autonomy.

Naturo provides only the best for pets, but their digital experience needed a streamlined user journey to build community and encourage subscriptions.

Our approach

To transform Naturo’s platform, IDHL took a holistic approach: implementing a sophisticated web replatform supported by robust data migration, UX workshops, and SEO groundwork. This comprehensive strategy gave Naturo the best chance for success.

Replatforming for flexibility and optimization

Naturo’s prior platform relied on third-party support for updates and development. To improve autonomy and ease of use, IDHL replatformed Naturo’s site to Shopify Plus, enhancing scalability and functionality. Data migration transferred all products and sales data seamlessly without disrupting business-as-usual. 

Integrating personalization and user-generated content

Ensuring customers felt part of the Naturo community online was a priority. To offer more personalization and user-generated content, we developed the Pet Food Calculator. This custom tool lets customers enter their pet’s unique details to receive tailored food advice, product suggestions, pet profiles, and preferences. 

Building loyalty and sustainable growth

Naturo offers a subscription service and sought to improve customer retention and loyalty beyond promotional orders. We created a custom checkout extension limiting the first order discount to a one-time use and implemented subscription widgets on product pages to increase engagement. 

Enhancing SEO and ranking visibility

Our SEO migration strategy maintained traffic and ranking during the transition from the old to new site. Old pages were crawled and mapped to ensure smooth navigation to new pages, and key SEO metrics were monitored post-launch. 

The results

With a robust Shopify setup, Naturo is ready to do what they do best: delivering wholesome goodness to pets in every bite. The results speak for themselves: 

A pet-friendly experience: Personalized product recommendations and pet details create a tailored UX and build audience trust, ensuring everyone finds the right dietary needs for their furry friends.

Streamlined Shopify solution: Free from development bottlenecks, Naturo’s platform is scalable, flexible, and reflects the brand’s friendly, natural vibe.

Successful SEO migration: Post-rebuild site clicks increased 9% compared to the 4 weeks before launch, with average rankings maintained after reindexing.