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A platform built to scale and designed to last

How IDHL replaced volatility with a robust, simplified platform that supports international growth for Lords & Labradors

Lords & Labradors sells premium pet products and takes pride in their high-quality offerings. Originally a UK brand, they now sell internationally across 17 countries. With this growth came the need for a more robust, scalable digital platform.

caseStudyDetail.category
  • Retail
caseStudyDetail.services
  • Web and Technology

The challenge

Lords & Labradors were struggling with a site that was volatile and hard to manage. They wanted to strip back the complexity of their old site to create more stability.

As L&L expanded, they needed a website that could evolve with their business and reflect the high standards of their brand. Overloaded with features that weren’t built with best practices, their site became hard to manage.

When changes were deployed, it triggered chain reactions causing other parts of the site to break.

Our approach

Complete web rebuild 

Instead of patching their old website, we built a new site from the ground up, tailored to their goals. Choosing OS 2.0, every part of the site met industry best practices for optimal performance and user experience.

Fostering trust and collaboration 

This collaborative method let us work transparently with their team, implementing only features that truly enhanced their site’s functionality and impact. Open communication and focus on their needs ensured the new site exceeded their expectations.

The results


Lords & Labradors now have a site that is easy to manage, intuitive to use, and reliable for both their internal team and customers.

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