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YearsA business built over time, with the depth and experience that comes with it.
About IDHL
Doing the Work Properly
The best work comes from uniting the right elements. Strong thinking, strong delivery. The right people and tools. We bring clear focus on what matters. We're ambitious about results yet practical about how they’re achieved, shaping our work with clients and each other.
Thoughtful, commercially aware, and always improving.
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ExpertsMore than 500 individuals throughout the business, offering specialized expertise from across the group.
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LocationsLondon, Manchester, Leeds, Southampton, and New York.
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Connected brandsIDHL at the center, with MTM, Fostr and Vervaunt adding their own specialist strengths.
How We Got Here
Our Legacy
IDHL has grown over decades in digital, expanding reach, deepening expertise, and broadening capabilities.
Through acquisitions and organic growth, we’ve built a highly experienced agency with a clear sense of what matters, what lasts, and what clients need from a modern marketing and digital partner.
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Our Brands
IDHL is part of a broader group of specialist brands. Each brings its own perspective, strengths, and working style. Together, they add depth and create opportunities to bring the right expertise to the work.
The MTM Agency
Brand, creative and integrated campaign thinking for organizations that need more clarity, stronger ideas, and sharper communication.
Visit MTMFostr
Premium design-focused eCommerce expertise, specializing in creating elevated online experiences for ambitious brands.
Visit FostrVervaunt
Specialist performance marketing expertise, particularly in ecommerce, with a clear focus on growth, efficiency, and media effectiveness.
Visit Vervaunt
Our Values
The things that matter most to us.
Shared success
We do our best work when our clients are doing well. That keeps us focused on what matters, pushes us to think long term, and builds relationships based on trust, honesty, and results.
Better together
Strong people collaborating always outperform good people working alone. We combine diverse skills, viewpoints, and expertise because teamwork creates stronger results.
Always curious
We ask questions, test new technology and ideas, and keep looking for better answers. This applies to strategy, delivery, and AI, where standing still is never the right move.
Get it done
Ideas matter, but they are only worth something when they turn into action. We take ownership, move things forward, and maintain high standards.
Our Chief Executive Officer, Lewis Sellers
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“Despite all the talk about technology, real impact comes from people uniting everything—their judgment, care, collaboration, and high standards. That’s where IDHL’s value is created, and what I value most as we grow.”
Our Team
Meet the People Behind IDHL
IDHL is shaped by people deeply committed to the work and its execution. Over 500 teammates with diverse backgrounds and skills share clear thinking, teamwork, thoughtful tech use, and delivering meaningful results.
IDHL Labs
AI Focused on the Work
IDHL Labs turns AI into commercial advantage across IDHL. We build and link tools that help teams move faster, make smarter choices, and improve results. Central are two platforms: Labs Intelligence Platform, which spots opportunities and guides priorities; and Labs Campaign Platform, improving the creative process in paid media.
The outcome: faster delivery, greater visibility, and stronger client performance.
News & Insights
- Insight
Getting to Know the American Redditor: Reddit and Your Digital Strategy
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IDHL Labs Social Club: Honest conversations about AI
- Insight
AI is Taking Over the Busywork: Implications for Agency Value
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Your site has more audiences now: Understanding MX and the machine-readable web
- Insight
Why customer journeys are becoming harder to plan around
Let’s Discuss Your Goals
We’ll help you understand your current position and what to do next.