Generating +180% in Conversions with Design-Led Strategy

The challenge

NEOM's services include curated in-store and eCommerce experiences that combine thoughtful design, product storytelling, and seamless shopping journeys.

NEOM’s previous platform was unreliable, limiting innovation. They aimed for a summer-ready store within five months to capture market demand. Shopify Plus suited their goals perfectly.

With several physical stores, NEOM required enhanced and unified retail and online experiences.

Our approach

Scalable Replatforming & System Unification

To meet NEOM's scalability and functionality needs, we moved them to Shopify Plus, a platform offering reliability, streamlined operations, and a single data source.

This shift allowed NEOM to use advanced features and seamless integrations, including their back-office system and logistics partner. Integrating these ensured efficient operations and streamlined online store management, aiding NEOM's growth plans.

Data-Driven UX

By analyzing actual customer behavior, we crafted a compelling user experience with dynamic design and rich media. Our goal was to bring NEOM's products to life digitally, capturing their brand essence and boosting visitor engagement.

We also highlighted detailed product info and user reviews, showcasing NEOM's quality commitment and building customer trust. This improved shopping experience and strengthened NEOM’s premium brand image.

The results

The replatform was successful, contributing to record sales performance and improved customer features, supporting NEOM’s ongoing success. With scalable simplicity and flexible backend operations, NEOM now has a platform that enables measurable growth.