Engineering eCommerce Growth for Craigmore

How a future-ready migration to Magento 2 unlocked B2B capabilities and a smoother customer journey

Case Studies
Craigmore

a man in a yellow vest spraying dirt on a large machine

Based in Northern Ireland and established over 25 years ago, Craigmore is not only one of the largest Karcher and Karcher Service Centres in the UK but also the only one in Northern Ireland. Needing a more scalable, powerful eCommerce platform, they partnered with IDHL.

Client

Craigmore

Website

Visit Site

Category

Home & Garden

Services

Web and Technology

The challenge

Craigmore needed a full website migration to modernize their digital experience and unlock eCommerce capabilities. The existing platform limited flexibility, making international scaling, traffic growth support, and building campaign-specific landing pages challenging.

IDHL was brought in to enhance B2B functionality, simplify site management, and improve product discovery for a diverse global customer base.

Our approach

Seamless migration

Craigmore was migrated to Magento 2, maximizing its native functionality to deliver a future-ready, multi-store platform. Using Magento’s default features for tax, shipping, and currency management, we enabled seamless operation across the UK, Ireland, the US, and Australia—without third-party pricing converters.

Page Builder was introduced to give Craigmore full control over flexible landing page creation, addressing scalability concerns and ensuring the site could handle increased campaign traffic.

Onsite and operational efficiency

Product scheduling, promotions management, banners, and offers were implemented to improve marketing efficiency. Custom features helped users locate equipment parts via a quick drop-down model selector, while enhanced brand navigation and product videos created a more engaging buying journey.

Operational pressure was reduced via Magento Cloud, offering faster response times and proactive monitoring from Adobe.

Specialized integrations

B2B selling was central, so we enabled specialist features including VAT-exclusive pricing, pro forma invoice requests, and an integrated RMA system supporting a more controlled, transparent returns process.

User experience was improved with key integrations: Klarna for flexible 'pay in 3' options, Trustpilot migration for onsite visibility of over 5,000 reviews, and Klaviyo powering automated, personalized email marketing.

The results

Craigmore now operates a robust, scalable Magento 2 store with significantly enhanced B2B capabilities, offering improved product discovery and a smoother, more efficient marketing setup. Consumer confidence and international growth are strengthened through key integrations, enabling a faster, more commercially powerful eCommerce ecosystem.