SEO Audit
We evaluate your site's performance in technical SEO, content, authority, and search visibility, and compare it with competitors. This identifies opportunities to boost rankings, capture more demand, and enhance long-term organic results.
Digital Performance Audits
Understand your current status and discover what’s working, what’s limiting performance, and where the best growth opportunities lie within your digital ecosystem.
- Services
- Strategy and Consultancy
- Digital Performance Audits
Gaining Competitive Advantage
Good decisions rely on understanding what’s happening. We go beyond surface-level reporting to uncover patterns, gaps, and opportunities across your marketing and digital activity.
We analyze channels, platforms, data, and execution, combining specialist expertise with proprietary tools and leading market intelligence platforms. Our goal is to form an accurate view of performance, identifying where value is created, lost, and what should be prioritized next. The outcome is a clear set of actions that enhance performance and commercial results.
From Data to Direction
An audit should do more than describe the current situation. It should highlight what matters, where performance can improve, and what actions to take next. We focus on producing clear, structured outputs that enable better decisions and more effective execution.
Paid Media Audit
We review paid media activity across platforms, including account structure, targeting, creative, budget allocation, and performance efficiency. The output highlights where spending can be optimized and where changes can drive better returns.
Email Marketing Audit
We assess your email program across data, segmentation, journeys, content, and performance. This helps identify opportunities to boost engagement, increase conversion, and enhance lifecycle marketing effectiveness.
Accelerator Audit
Delivered via a Power BI dashboard, we provide a thorough view of your data health and marketing automation capabilities. We assess your growth strategy, data structure, campaign performance, templates, and workflows, identifying quick wins to unlock immediate value.
Platform Audit
We assess your key platforms, including CMS, ecommerce, and marketing tech to pinpoint limitations, inefficiencies, and opportunities for growth. This ensures your platform stack supports expansion rather than holding it back.
Growth Audit
We take a broad view across paid, owned, earned, and shared activities to identify growth opportunities. This links channel performance, audience behavior, and market context for a clearer focus on what’s next.
Data Discovery
We evaluate your data structure, tracking, attribution, and reporting setup to understand how performance is measured. This clarifies data quality, visibility gaps, and how measurement can better support decision-making.
Insights, Ideas, & Innovation
- Insight
Getting to Know the American Redditor: Reddit and Your Digital Strategy
- Insight
IDHL Labs Social Club: Honest conversations about AI
- Insight
AI is Taking Over the Busywork: Implications for Agency Value
- Insight
Your site has more audiences now: Understanding MX and the machine-readable web
- Insight
Why customer journeys are becoming harder to plan around
FAQs
It’s a detailed review of how your marketing is actually performing. We look across your channels, data and platforms to understand what is working, what is not and where the gaps are.
Usually when performance is unclear or disappointing. You might be investing across several channels but not seeing the expected return, or you just lack a clear understanding of what's driving the results.
That depends on your setup, but it often includes areas like SEO, paid media, email, data and measurement, and your wider platform or tech stack. The aim is to build a complete picture rather than look at each area in isolation.
You get a clear view of performance, the main issues limiting progress, and a prioritized list of recommendations. It should be actionable, not just for reading.
Often, yes. Most audits highlight a mix of quick wins and longer-term changes. Some improvements can be made straight away, while others may take more time to implement.
Access to data helps, but we can work with what is available. The goal is to build as complete a picture as possible without unnecessarily delaying the process.
It can be either. Some clients want a full cross-channel view, while others focus on specific areas like SEO or paid media. We shape the scope around what you need to understand.
It depends on the depth and scope, but most are designed to move at a sensible pace. The aim is to get to clear, useful insight quickly, not to run a long, drawn-out process.
You can take the recommendations and implement them internally, or we can support you in turning them into a broader plan and helping with delivery. It depends on what you need next.