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GEO Services

Our Generative Engine Optimization (GEO) and AI SEO services can enhance your brand’s visibility in AI engines such as Google’s AI Overviews and AI Mode, plus LLMs like ChatGPT, Perplexity, and Gemini.

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Prepare for the future of search

Search is evolving as Large Language Models (LLMs) like ChatGPT, Perplexity, and Gemini expand rapidly. Brands not visible in LLM responses risk losing presence across new AI-driven search channels.

While traditional SEO holds most of the market share, now is the time to gear your business for ranking in LLMs and AI engines. Our GEO services position your brand for this shift, helping you capitalize on the evolving search behaviors.

We guide you through the noise to create a sustainable GEO strategy built on strong SEO foundations. 

  • Technical GEO and AI search readiness

    Ensure your site is accessible, fast, and clearly structured for AI-driven search. We optimize crawlability, performance, and structured data to maintain consistent visibility across AI engines and LLMs.

  • Semantic content and entity strategy

    Design content and site architecture around entities, intent, and topic relationships. We create scalable frameworks that help AI models understand, retrieve, and confidently reference your brand.

  • Authority and AI citations

    Enhance the trust signals that AI engines depend on. We increase authoritative mentions, citations, and brand presence across sources that most influence LLM training and retrieval.
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Audit and Enhance Your Visibility

We begin by evaluating how your brand performs across AI-driven search platforms, including LLMs and AI Overviews, versus direct and leading market competitors. 

Using AI insights combined with our tools and expert team's experience, we audit your brand on three core GEO pillars: technical, content, and offsite—learning from top competitors and applying best practices. 

Findings are prioritized into a clear roadmap merging quick wins with long-term strategic actions, translated by experts into a practical AI SEO strategy to improve your brand’s visibility, citations, and performance in AI-generated search results.

Make Your Site GEO Ready

Our onsite GEO and AI SEO approach focuses on making your website easy for AI engines to access, understand, and reference. We review site structure, internal linking, and navigation to ensure key topics and entities are clearly connected and easy to interpret. 

Technically, we assess performance, structured data, and page foundations to support visibility in AI-driven search environments. On the content side, we optimize pages for clarity and intent, using structured formats that aid accurate AI retrieval and citation. All efforts are underpinned by strong EEAT signals, boosting your content’s trust and consistent presence in AI-generated results.

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Build Authority Through Off-Site Strategy

Enhance the external signals AI engines use to assess brand authority and trust. We identify key sources, platforms, and content types that influence AI responses in your market.

Using this insight, we develop focused activities in digital PR and outreach to increase brand mentions, citations, and visibility beyond your site. By building credible references across trusted third-party sources, we reinforce authority signals supporting AI citations, brand credibility, and long-term GEO success.

Clear GEO Reporting

We provide a clear, practical overview of your brand’s performance across AI-driven search platforms. We combine insights from in-house dashboards with select third-party data to show where and how your brand appears in AI responses.

We track visibility across platforms such as ChatGPT, Google’s AI Overviews, Perplexity, Gemini, and Claude, showing where your brand is referenced on priority topics. We measure performance against competitors and the broader market, linking AI visibility to outcomes like traffic quality, demand, and conversions over time.

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Chris Shelbourn, Organic Search Project Delivery Director

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"Our GEO services keep brands visible as search shifts from engines to AI platforms. We optimize on- and off-site signals, helping brands be consistently cited by LLMs like ChatGPT, Gemini, and Google’s AI Overviews."

Grow Your Brand’s AI Engine Visibility

Partner with us to position your brand for the future of search.

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FAQs

GEO (Generative Engine Optimization) is the practice of optimizing a website or brand to appear on AI-powered search platforms like Google AI Overviews, ChatGPT, Gemini, and Perplexity.  

  • SEO (Search Engine Optimization) focuses on ranking web pages for relevant keywords in traditional search engines like Google and Bing.
  • GEO (Generative Engine Optimization) focuses on growing your brand’s visibility in AI-powered platforms like Chat GPT, Gemini, Perplexity, and Google’s AI Overviews, where responses are generated using Large Language Models (LLMs).

The impact level varies by market, but our general findings are: 

Growth in impressions - Google AI overviews have given our clients extra first-page visibility alongside "traditional" organic listings, often leading to significant rise in impressions. 

Decreases in CTR - While impressions have mostly increased, users sometimes get necessary info directly from the SERP or LLM answers, often causing click-through rates to drop, a trend heightened by rising impressions across many markets. 

Decreases in clicks - This varies among clients, but since users get info straight from Google or AI results, clicks sometimes decline—or don't grow proportionally with impressions—especially for informational searches where AI overviews appear more, and user behavior shifts toward LLMs. 

Increases in CVR - Though some clients see declines in clicks and CTR, many report higher conversion rates because site visitors are more informed, better qualified, and ready to purchase. 

Increases in conversions – Overall, many clients experience more conversions and/or revenue, as improved CVR and traffic quality often offset drops in total clicks. 

Yes. While LLM use is growing quickly, Google still controls the vast majority of total search demand. 

Third-party studies and our client data show this varies by industry and market but typically ranges from 85–95% of traffic and revenue as of April 2026. 

GEO and SEO share key fundamentals, including: 

Creating unique, high-quality, authoritative content 

Building strong technical foundations (like crawlability, site architecture, speed, and usability) 

Developing a trusted, authoritative brand 

Conveying your company’s expertise, authority, and trust 

Brands that address these can benefit from traditional SEO short-term while preparing for AI engines long-term. 

Although there is no guaranteed way to rank in Google's AI Overviews, brands can greatly improve their chances by following proven GEO and AI readiness best practices. 

Technical Optimization for AI Overviews

To qualify for Google's AIOs, content must be easily accessible and understandable by Google. We evaluate crawlability, navigation, schema usage, page speed, and emerging standards like LLMS.txt to ensure consistent AI visibility, including: 

Crawlability and indexability 

Site architecture, navigation, and internal linking 

Google Page Experience Signals (including Core Web Vitals, HTTPS, mobile-friendliness) 

Schema and structured data implementation 

Accurate Google Merchant Center and Google My Business Listing data (where relevant) 

Optimizing content for AI Overviews

AI Overviews prefer content that clearly and succinctly answers real user questions. IDHL's internal process focuses on: 

Optimizing pages for relevant keywords 

High-quality, informative content designed to solve user queries 

FAQ-led and Q&A formats (supported by FAQ schema) 

Clear structure, concise language, headings, bullet points, tables, and charts 

Supporting EEAT signals such as reviews, expert quotes, and accreditations 

Brands can improve their chances of ranking in ChatGPT and other LLMs by following this approach: 

Technical optimization for LLMs

Websites must be accessible to LLM bots and focus on strong structured data management, clear site architecture, and fast-loading pages. These basics help AI systems reliably discover, interpret, and surface your brand’s content. 

Write LLM-optimized content 

LLMs prioritize clear, well-structured content that directly answers user questions. This includes strong internal linking, clear headings, short paragraphs, FAQs, tables, and EEAT signals so content can be easily understood, "digested," and cited by LLMs. 

Strengthen brand authority and third-party citations

LLMs source information from authoritative third-party sources as well as from your site and competitors. Increasing positive mentions of your brand across trusted media, blogs, social platforms, affiliates, and review sites boosts trust signals and helps improve your brand's chance of appearing in relevant LLM answers. 

While every business’s circumstances differ, some common benefits of using an agency to manage your GEO campaign include: 

GEO channel experts - Our team consists of specialists in distinct disciplines within the GEO channel: technical, content, and off-site GEO experts. This enables us to build deeper expertise in each area, rather than a "generalist" approach—supporting your business where it’s most needed. 

Support in-house resources - Many in-house marketing teams face capacity limits or gaps in GEO knowledge and experience. IDHL complements and supports your internal team, working alongside them to boost your brand’s GEO visibility. 

Make your new site AI search ready – If you’re redesigning or replatforming your website, now is the time to ensure it’s optimized for AI engines. Our GEO migration services achieve this and can be delivered alongside IDHL’s web design, UX, and web technology services if needed. 

We are a full-service generative engine optimization agency, delivering across our core technical, content, and off-site pillars. Our main GEO services include: 

GEO audits  

GEO competitor market analysis and insights 

GEO strategy development 

Commercial, technical, content, and off-site GEO specialists 

Content writing and strategy tailored for AI engines 

Off-site GEO tactics and authority building 

GEO reporting 

While we do offer a standalone GEO audit and strategy service, like traditional SEO, GEO should be viewed as a long-term focus. 

Our ongoing GEO services include continuous technical, content, and off-site GEO tactics along with AI SEO reporting.  

We customize our GEO reporting to fit your broader business goals, but common GEO campaign KPIs include: 

Brand visibility in AI engines - monitored daily and measurable by prompt, topic, AI engine, or overall. 

Brand citations in AI engines - where your content is referenced or linked within LLM responses without direct mention. 

GEO traffic - we create dedicated dashboards to track traffic from LLMs like ChatGPT, Perplexity, Copilot, and Gemini. 

GEO leads/revenue - key commercial conversions driven via LLMs are also tracked through our dashboards. 

Brand uplift - besides tracking traffic and leads from AI engines, we monitor the “halo effect” on your brand searches, impressions, and clicks. 

We optimize for search everywhere, not just Google 

IDHL’s Search Anywhere approach goes beyond traditional SEO and PPC to boost brand visibility across next-gen AI-driven search platforms like AI Overviews, LLMs (e.g., ChatGPT, Perplexity, Gemini), plus social media. 

Dedicated GEO (Generative Engine Optimization) expertise 

IDHL provides tailored GEO campaigns via channel-specific experts. We believe specialization in one GEO channel area enables our team to deliver expert, not generalist, skills for your campaigns. 

Proprietary tools and AI-powered insights 

Through IDHL Labs, we create and utilize AI-supported SEO tools and competitor analysis platforms that help us understand: 

How brands perform currently in AI engines 

Where visibility gaps and opportunities lie versus competitors 

Which content and authority strategies are needed to boost performance 

All AI tool outputs are reviewed by human experts, ensuring efficiency while maintaining full control over your GEO campaign strategy. 

Traditional SEO foundations aligned with AI-based SEO services 

Our integrated GEO approach is built on best-practice technical SEO, content, and off-site SEO foundations—so past SEO investments continue to benefit your brand’s GEO growth. 

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