Data-led campaigns
Creative, insight-driven campaigns (leveraging credible owned or third-party insights) designed to earn relevant national, regional, and trade media coverage, plus backlinks to your website.
Digital PR services
Digital PR that earns meaningful coverage in the right places for long-lasting visibility. We craft stories journalists want to tell and audiences want to engage with.
- Services
- Digital Marketing Services
- Digital PR services
Gain stronger visibility through earned, online storytelling
Digital PR helps your brand appear where your audience trusts. It combines creativity, data, and newsroom knowledge to create stories that attract attention.
From reactive concepts to large-scale data-driven campaigns, our digital PR team builds your online authority, enhances brand credibility, supports long-term SEO and GEO strategies, and fuels organic growth.
Whether aiming to improve search visibility, boost reputation, or stand out in a crowded market, effective digital PR services support visibility goals and build trust that makes a measurable difference.
Newsjacking and reactive PR
Quick, relevant commentary and data-driven insights that secure your brand's place in articles on trending topics.
Expert-led PR
From practical tips to in-depth trade commentary, we transform your in-house expertise into useful, credible content for consumers and industry peers.
Media Relations and Product Placement
Strong relationships with journalists help us secure standout coverage for your brand. From product roundups to profile features, we ensure your brand appears in trusted places.
Case Study Storytelling
By highlighting customer successes, transformative results, or innovative methods, we craft narrative-driven case studies that build credibility and showcase real-world impact.
Business news releases
Clear, concise, and newsroom-ready announcements that keep the market informed. From hires and investments to partnerships and milestones, we share updates in a way that resonates.
Award Entries
Strategic, well-crafted submissions showcasing your strengths and measurable achievements. We select the right categories, craft compelling evidence, and maximize your chances of recognition in relevant industry awards.
A strategic approach to digital PR
The right digital PR strategy turns your expertise into stories people want to read and journalists want to cover.
It's a powerful way to build credibility, secure high-authority links, and gain visibility that lasts beyond the campaign.
By understanding newsroom operation and audience response, we create compelling content that earns attention and strengthens E-E-A-T signals.
Whether aiming for SEO or GEO search results, awareness, or trust, digital PR ensures your brand is discoverable, recognized, and talked about for the right reasons.
Our approach blends creativity with data
We use search insights, audience analysis, and media trend studies to create ideas that resonate and break through.
Every strategy has clear goals and measurable results.
From concept to promotion, we work with agencies and your teams to ensure relevance and align with your broader marketing goals. What sets us apart is our speed, news cycle insight, and ability to craft stories that deliver impact.
Cheryl Crossley, Head of PR
"Our Digital PR services combine creative storytelling with newsroom expertise to earn coverage and links on credible, trusted sites - building online authority and supporting SEO and GEO performance, while managing campaigns end‑to‑end."
Digital PR is valuable for brands at any growth stage
It helps startups build authority, growing brands strengthen their position, and established firms stay visible and relevant in fast markets.
We address challenges like low organic visibility, limited recognition, inconsistent press, and the need for trusted external validation.
Our focus is delivering authority, awareness, and tangible impact.
Ready to raise your brand’s online visibility?
Let’s create newsworthy stories that earn credible media and audience attention and long-term search impact.
Testimonials
Steve Mellows, eCommerce Manager, F.HindsPartnering with the Digital PR team at IDHL has been a gamechanger for us. Over the nine years we've collaborated, their Digital PR campaigns have gained links from top publishers we thought were unreachable.
The team is proactive and responsive – always ready to try new ideas and work smoothly with our in-house team.
The results speak for themselves.
Simply put, they deliver the outcomes we need, and we're extremely pleased!
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Ian Hajyzamanali, Head of Marketing, Big Motoring WorldThe Digital PR team at IDHL has been a valuable support for our business over the years, helping us gain notable media coverage by launching various quirky, informative, and innovative PR campaigns.
The team proactively suggests new campaign ideas and consistently delivers results that enhance both our online reputation and SEO performance.
Vina Mistry, Marketing Manager, CanopyWe've had an incredible experience working with the Digital PR team at IDHL.
They've been instrumental in helping us bring our Rental Affordability Index to life, guiding us through everything from refining our data to messaging ensuring it reaches the right people.
Thanks to their expertise, we’ve seen coverage on top sites that we never would have landed on our own, which has really boosted our profile in the industry.
The team genuinely cares about what we’re trying to accomplish, and we’re thrilled to have them in our corner.
Insights, Ideas, & Innovation
- Insight
Getting to Know the American Redditor: Reddit and Your Digital Strategy
- Insight
IDHL Labs Social Club: Honest conversations about AI
- Insight
AI is Taking Over the Busywork: Implications for Agency Value
- Insight
Your site has more audiences now: Understanding MX and the machine-readable web
- Insight
Why customer journeys are becoming harder to plan around
FAQs
Digital PR focuses on earning online coverage and high-authority backlinks that boost search visibility and brand awareness. It uses data-driven stories, expert commentary, reactive PR, and digital content formats tailored specifically for online publishers.
Traditional PR often targets print, broadcast, and longer-lead media formats, although tactics used to achieve results here can be very similar to those in a Digital PR strategy.
Both approaches build reputation, but Digital PR is designed to specifically improve your organic performance by earning coverage and backlinks from online publications your audience trusts.
Digital PR aims to gain high-quality backlinks from reputable publishers, boosting your domain authority and supporting long-term organic ranking improvements.
Since the stories are genuinely newsworthy, the links are editorially earned, not paid, providing search engines with strong credibility and relevance signals.
Digital PR creates clear, consistent digital signals that help search engines and large language models understand who you are, what you do, and why you matter.
When your brand gains coverage from trusted online sources, it boosts your digital presence — providing algorithms with more quality evidence to use.
This improves how accurately your brand is represented, how confidently it appears in search results, and how well it ranks in broader queries and LLM-driven answers. It's about building authority, clarity, and trust at scale.
Digital PR works best when we can act quickly and collaborate closely.
Having access to knowledgeable spokespeople, the ability to quickly approve commentary or ideas, and readiness to respond to live media opportunities all make a clear difference.
Being flexible, open to new creative methods, and willing to test fresh ideas helps campaigns have a stronger impact.
Clear goals, transparency about available data, and trust in the process provide everything needed to deliver solid results.
Some results – like reactive coverage – can happen quickly, while larger campaigns typically deliver impact over several weeks. Authority gains grow cumulatively.
Yes. We customize our approach to meet industry requirements and ensure every story is accurate, compliant, and trustworthy.
We have extensive experience working with clients in travel, home/interiors, automotive, insurance, gambling, pet, fashion, and health & beauty sectors.