Navigate seasonal peaks (and troughs)
Our talented travel SEO experts know how to move with the seasons, ramping up campaigns in time for holiday booking season and generating interest – and results – in the quieter months
Travel digital marketing services
Our experienced SEO, PPC, PR and travel marketing specialists help brands grow online visibility, traffic and revenue through connected digital strategies.
- Sectors
- Travel digital marketing services
Driving growth in a new age of travel
Winter sun, affordable getaways, health and wellness, adventure and expedition… travel is not as simple as it once was. Seasons are blurring, expectations are rising and the path to purchase is evolving. For travel brands, this offers equal challenge and opportunity. Knowing which side of that equation you'll land on takes the perspective of a specialist.
Our integrated digital marketing strategies for the travel industry are built on deep sector expertise, data-driven insight and a proactive approach that keeps you ahead of the curve.
Right audience, right moment
Our integrated digital strategies are built on deep sector expertise, data-driven insight and a proactive approach that follows the user journey and keeps you ahead of the curve
Reduce reliance on third parties
Our data-powered strategies are proven to enhance visibility, conversion and value, reducing the need for other sources and building direct demand
Recognised in a crowded market
We build strategies that cut through the noise, with technical SEO tuned for speed, content mapped to traveller intent, and a bespoke, conversion-driving approach built for multi-market needs
Understand evolving user journeys
Classic SEO is blending with AI-powered search, and our experts are poised to provide travel SEO services that bring these elements together to deliver seamless results
Protect margins
Our multi-discipline digital approach to travel SEO and PPC means you can enhance your brand's visibility and grow your business
SEO for travel websites
Travel has evolved. We might put keyword phrases and questions to search engines as before. However, these questions are increasingly more conversational and contextual, with AI tools powering the top responses and providing tailored guides for travellers.
To keep pace with these changes, your SEO strategy needs to do the same, giving equal weight to visibility as search rankings. Our experts specialise in crafting strategies that combine traditional organic SEO with AI-centred GEO to attract travellers to your brand at every stage of their journey – from initial queries to final booking.
We bring you a tactical approach that spans semantic, contextual and multimodal discovery, so you deliver the right content, in the right format, at the right moment.
Travel PPC services
The travel space is busy. With so many ads vying for attention, and the rise of AI changing traditional PPC strategies, you need a team of experts who can cut through the noise.
IDHL is ahead of the curve. We map intent throughout the travel booking journey, build audiences based on detailed search behaviour metrics, and shape performance strategies that connect with travellers at every stage of the customer journey.
Intent signals and geotargeting help us reach your audience, while our carefully crafted ad copy and visuals sell the story and make customers stick around. Meanwhile, retargeting strategies bring past visitors back into play for maximum engagement. Each bespoke campaign is designed to ensure your brand is relevant and memorable.
Travel GEO services
AI is powering search in new and innovative ways. At IDHL, our Generative Engine Optimisation (GEO) and AI SEO services can shape your brand’s visibility, bringing everything from your product offering to booking information to the top of Google’s AI Overviews and AI Mode.
We tailor your website to clearly set out your travel credentials so that LLMs like ChatGPT, Perplexity and Gemini recognise your brand as a trusted holiday provider. Advanced internal linking, deep dives into your key services and clear responses to FAQs direct potential customers to your brand, while our multi-modal strategy provides the visuals to make them want to book their break.
PR for travel companies
Embrace the adventure with a digital strategy that taps into the latest travel trends. From sustainable tourism and book-inspired readaways to AI-powered trip planning, we generate coverage that matches your brand to the hottest topics.
Our focus is on highlighting your authority within the industry and showcasing the trust that past customers place in the service you provide through creative travel campaigns that earn coverage, links and lasting brand equity across digital platforms and print media.
We also have an in-house team of professionals who can help you navigate challenges like overtourism, shifting booking behaviours and the demand for meaningful, personalised experiences.
Explore the integrated PR services at IDHL.
Outreach for travel websites
As one of the fundamental pillars of SEO, outreach forms the foundations of a successful organic campaign, connecting high-quality backlinks placed with leading outlets right to the key products on your website.
From walking holidays in the Algarve to all-inclusive packages in Spain, holidays for families and city breaks for couples, each trip you provide can be interwoven into travel pieces that your target audience will love.
Our outreach team is skilled in helping brands build authority and visibility, tailoring each campaign to meet your objectives while driving stronger rankings and improving engagement.
Website design and development
Build your website from scratch to reach travellers at every stage of their research and holiday booking journey. Our web and technology services team designs and optimises bespoke digital platforms that set out every holiday type and booking detail.
Smooth designs and easily accessible payment structures are in place as standard, while clear FAQs sections and responsive graphics ensure you have a high-performing site that meets the demand of AI search.
We bring together technical capabilities and expert delivery to create technology that showcases your travel business and works hard behind the scenes, giving you a site that can scale as you bag more bookings and your brand evolves.
Our travel agency partners and tools
Grow your travel business with expert services at IDHL. Carefully curated partnerships designed to build the complete travel toolkit
Looking for travel SEO services?
Contact us today to access our travel SEO services and begin your digital journey with IDHL.
Testimonials
Olivia Dudleston, Head of eCommerce, Exodus"It’s been a real pleasure working with IDHL over the past few years – they are clearly experts in their field and we have developed a very effective working relationship together to the point where it feels as if they are an extension of our internal team. They constantly analyse and question our strategy and results, and we trust them to guide us towards making the right decisions. They are conscientious and genuinely care about the success of our business."
Sarah Cramer, Brand Marketing Director, Heidi"IDHL have performed beyond our expectations (and possibly their own). With their sage technical and strategic advice, we’ve worked together to deliver the strategy, feeling strongly like we are working as one team. The results speak for themselves - our organic traffic and revenue (in fact, all metrics) have gone far beyond what we thought possible in 12 months. It’s one of the most successful client/agency partnerships I’ve ever had."
Alexander Cox, Head of Digital Marketing, Neilson"IDHL helped us rethink how we generate demand for our ski holidays. By combining AI-powered audience targeting with compelling creative across key discovery channels, we delivered exceptional growth ahead of peak season. The campaign not only drove a 171% increase in booking but also significantly improved efficiency, helping us achieve record ski sales and exceed our commercial targets."
FAQs
Optimising your website could help your travel business by organising it in a way that makes it stand out from competitors. Potential customers may be missing out on what you have to offer right now. By making strategic changes to your site, you can answer the key questions that these customers are asking when they're booking a getaway.
When you choose IDHL to be your travel SEO agency, we'll work on several aspects of your site. The expert team audits it and gathers data to form a strategy. This strategy directs the updates required to improve your ranking and ultimately attract more attention from your target audience.
The approach to SEO for the travel industry differs from that of others in several ways.
- Seasonal service
One of the standout differences is the impact of seasonality. Knowing how – and when – to update a website during peak and off seasons is crucial for driving traffic.
Having a data-driven SEO strategy in place allows you to analyse the trends, so you know when you're likely to see an influx of bookings during busy periods. Like all forms of organic search, progress can be steady, so it's important to factor in the time it takes for updates to be indexed and rank in the SERPs.
As your SEO agency, the experts at IDHL know the travel industry and understand how to account for these timings.
- Evolving markets
Travel is an industry that sees destinations trending at different times. It can also be affected by everything from changing weather conditions to global economic shifts. Therefore, your website must be easily adapted so that the focus can shift to destinations that are popular and easy to market right now.
- The significance of reviews
Travel SEO is also different because this is one of the industries that's driven by customer reviews. Research is key when it comes to booking travel, and part of that involves getting insights from those who have been to the destination and experienced it first-hand.
Google recognises reviews when displaying results. With this in mind, your SEO agency will prioritise reviews on your website to help your site rank in the SERPs and give customers the reassurance they need to book your travel services.
At IDHL, our SEO services are designed to support both organic search and paid metrics, working in tandem to increase your site's visibility and drive conversions.
From checking your site's status and running audits, our technical SEO experts analyse the data to discover opportunities for your site.
From there, our experts run a content-focused audit and build a strategy that covers both solid SEO optimisations and GEO that features in AI search results.
Our content writers weave in relevant keywords that people use to search for holidays and travel-related services. The content on your site also incorporates updates so that it proves Experience, Expertise, Authoritativeness and Trust (E-E-A-T), which are all signals recognised by Google.
The content team is also skilled at supplying GEO-optimised content that is crafted for AI-driven search and generative engines. By writing for GEO, our team helps improve discoverability for your travel services, along with enhancing relevance in conversational queries that crop up among your potential customer base.
IDHL is actively adapting SEO strategy to give equal weight to visibility as search rankings, building GEO into processes.
Our expert team is deeply aware that SEO for the travel industry is expanding beyond keyword-based discovery and AI tools are acting as personal travel guides for consumers.
To stay ahead, we specialise in crafting AI-friendly strategies that span semantic, contextual and multimodal discovery, so your brand shows up with the right content, in the right format, at the right moment.
We create GEO-optimised content that responds to user intent, utilising conversational language and diving into topics to provide advanced answers to key questions. This gives users the information they need to go ahead and book.
We have experience in providing SEO services for a wide range of businesses across the travel industry. We work with tour operators that provide full holiday packages and specialist travel companies that focus on cycling and walking tours. We've also worked closely with transport and transfer services, providing landing pages, supporting content and destination guides.
Absolutely. If your business operates out of physical locations across the map, we can offer local SEO services to help drive footfall.
If you're targeting customers in multiple international markets, we can support that through our international SEO service.
Yes, our specialist international SEO team delivers campaigns designed to help you reach the right international audiences. Whether you need native language speakers to provide local knowledge for localised content on your site or a coordinated international SEO strategy that supports visibility, our experts work with you to enhance visibility and drive conversions across the globe.
There is a lot of crossover between how we measure the success of our travel SEO and PPC services as our team is integrated, working together on a range of campaigns that benefit our clients.
SEO:
- Visibility
We compare keyword rankings and search visibility with like-for-like results for our clients' main competitors. We also look at LLM and AI Overview brand visibility, plus LLM citations, mapping out how often your business is appearing in LLMs for target topics.
- Engagement
Our experts track organic traffic, brand vs non-brand clicks, AI and LLM referral traffic, plus direct traffic and repeat visits from returning users.
- Conversion
We track organic leads and conversions, making qualified enquiries and goal completions. Revenue and transactions are also taken into account, plus LLM and direct leads and paid brand leads.
PPC:
- PPC impressions
- PPC clicks
- CVR
- PPC leads & conversions
- PPC revenue and transactions
We provide clients with monthly performance reports as well as regular reviews. In all cases, we align our campaign KPIs to our client's internal ones.
In addition to travel SEO and PPC, we provide:
- Digital PR for travel companies
Our skilled digital PR team is adept at creating agile campaigns that deliver long-lasting visibility and strengthen your reputation. We work with you to react to current events as well as building data-led pieces that grab headlines and appeal to the media.
- Targeted outreach for travel sites
Our outreach experts use a bespoke link-building approach to achieve backlinks for your travel business. We target relevant bloggers, travel sites and outlets that provide the perfect fit for our travel stories, providing seamless links to your core product pages.
- Travel website design and development
The web development team takes care of every stage of the creation of your website, designing, building and optimising to create a scalable site that reaches your target audience and allows for growth.
Absolutely! We offer a full suite of services that transform how existing sites look and operate, creating a modern digital space for your business. If you need to migrate from an existing platform, we do that too, retaining core components and ensuring everything is in place.
We then work with our technical SEO and content teams, where relevant, to build new pages and supply key messaging to match your brand.
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