Fuelling a 340% uplift in site visibility for Gallagher

How focused technical SEO drove organic growth for trusted insurance broker

Case Studies
Gallagher

Gallagher is one of the world’s largest insurance brokerage, risk management and consulting firms. With a dedicated UK team, IDHL was brought onboard to enhance the Organic performance of target segments.

Client

Gallagher

Website

Visit Site

Category

Professional services

Services

Digital Marketing

The challenge

A heavily technical SEO campaign, our work with Gallagher centred around SEO 101, executing SEO best practise and optimisation techniques to boost organic visibility in the UK market and achieve a YOY performance uplift across our target segments.

Additionally, we focused on increasing the number of leads and enquiries within these segments, ensuring a comprehensive growth strategy that would improve visibility and drive tangible engagement and conversion results.

Our approach

Technical efficiency

To inform the development of Gallagher’s new website, keyword research was conducted on their entire site with a new site structure was proposed.This research identified new target segments including over 100 sectors to expand Gallagher’s online footprint and boost visibility across their audience.

SEO best practice

Implemented our extensive SEO 101 approach, auditing the sites technical performance, identifying areas for improvement, technical checks, website crawl and analysis for maximum optimisation with tracking set up for ongoing monitoring.Additional technical support and recommendations were also provided throughout the campaign and site migration as required to support performance.

Targeted Outreach supported technical SEO efforts, building links across industry-relevant blogs and news outlets all which have a Domain Authority (DA) of between 20 and 50.

The results

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organic site visibility YoY

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new users YoY

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organic traffic YoY

average link domain authority

Testimonials

"IDHL have worked hard to optimise our web content and provide outreach which has improved visibility, increased our traffic and generated leads. They have also been invaluable with their technical SEO expertise and have helped ensure our website is technically optimised. Highly recommend and are pleasure to work with."

Mark Leyland , Digital Marketing Manager, Gallagher