100% organic growth in a highly competitive market

Partnering with a leading law firm to elevate online presence

Case Studies
Simpson Millar LLP

Simpson Millar LLP provide legal services and support to the general public. They wanted to improve their rankings surrounding key terms and get ahead of algorithm updates that were holding them back. We worked with them to ensure their easy-to-understand services weren’t getting lost amidst the competition.

Client

Simpson Millar

Website

Visit Site

Category

Professional services

Services

Strategy and Consultancy
Digital Marketing

The challenge

To help Simpson Millar LLP achieve their goal, we outlined several key objectives: enhancing rankings for competitive keywords, driving overall online visibility and building the authority of their website.

Our approach

Client-centric strategy

Understanding Simpson Millar’s objectives was the first priority. They needed to strengthen rankings across two key service areas, Personal Injury and Medical Negligence, while recovering from the impact of algorithm updates. To build the right strategy, we began by assessing the health of their existing site and identifying where improvements would drive the greatest gains.

Robust technical foundations

We conducted a series of technical audits to pinpoint issues affecting performance, from structural weaknesses to page speed concerns. In‑depth content analysis helped us determine which areas required refinement and which sections could be removed. With clear ranking targets in place, we carried out keyword research to uncover the terms and phrases that would most effectively support Simpson Millar’s visibility goals.

Ensuring content quality

We rewrote core landing pages focused on Personal Injury and Medical Negligence, fully optimising to align with user intent. Once updates were live, we closely monitored ranking shifts and continued to run periodic technical audits. This review cycle allowed us to identify emerging issues and refine the strategy as needed.