Streamlining Freeths' legal digital experience

The challenge

Freeths, a leading UK law firm, faced a growing challenge: their existing website no longer aligned with their modern, client-focused approach. With a cluttered, outdated WordPress site and complicated navigation, it was difficult for visitors to find the information they needed.

As a firm with a strong emphasis onuser-friendliness, trust and accessibility, Freeths’ digital presence needed an upgrade.

It was essential that their site reflected their commitment to providing high-quality, practical legal services. The objective was to not only modernise the site’s design but also improve its functionality and ease of use.

Our approach

Improving design and navigation

We began with a comprehensive competitor analysis and stakeholder interviews to understand Freeths’ goals. The result was a modern, clean design that aligns with their brand identity. By simplifying the website’s navigation and implementing advanced filtering options, we made it easier for users to access relevant content quickly.

A flexible CMS

We moved Freeths from WordPress to Umbraco, providing a more secure, flexible, and user-friendly platform. With full integration of Cloudinary for easy content management and an intuitive CMS, Freeths’ team was able to quickly and easily update the website, ensuring they could respond to client needs in real-time. 

Building for growth

We built the site with scalability in mind, incorporating flexible components to meet Freeths’ long-term goals. We worked closely with the team to ensure the website aligned with their sustainability credentials, positioning them as forward-thinking and client-focused.

The results

The redesigned Freeths website is a modern, user-centric platform that reflects the firm’s prestigious reputation. The user-friendly interface, coupled with the added flexibility of the Umbraco CMS, has set them up for continued growth in a highly competitive legal market.