How IDHL maximised market presence and brand protection

Driving 117% more organic growth for Withers

Trusted advisor to people and business, Withersworldwide are the go-to global expert for complex legal requirements. Working with IDHL on an international scale, we’re proud to be their chosen partner, supporting their business with digital tactics that increase their online presence.

The challenge

Operating within a traditional, legislation heavy market, knowing how to apply digital tactics can be a challenge. With extensive, cross-sector and international search marketing experience, we’re well-positioned to support Withers’ across the UK, US and Singapore with the expertise to maximise their performance and protect their brand online.

Our approach

Robust technical foundations

Starting with a thorough technical audit, numerous technical issues were identified that needed to be resolved to in order to build a strong campaign from the beginning. These included unusual geo‑location targeting, incorrectly structured international pages, rising server and 404 errors, mobile speed performance gaps, and multiple hreflang tag inconsistencies.

We resolved these issues and explored how to strengthen existing URLs so they could perform effectively across target regions.

Optimising onsite content

An extensive keyword research project pulled out top traffic driving variants in each territory, revealing huge location differences. We expanded the keyword set and identified optimisation gaps across Withers’ content, enabling us to target individual URLs with more relevant search terms. Page content across all locations was homogenised and refined, striking the right balance between improved visibility and international relevance.

Intentional paid activity

Paid media activity was deployed selectively. Due to the highly competitive nature of the legal sector and broad keyword landscapes, PPC investment focused on the UK market only, primarily for brand protection. Spend was weighted toward branded queries with localised activity in London supporting Withers strong capital presence.

The results

117%

increase in organic traffic YOY

136%

increase in organic new users

1.5K

unique linking domains

90%

YOY increase in UK organic traffic

105%

YOY increase in Singapore organic traffic

33%

YOY increase in US organic traffic

"“From day one, IDHL have provided unparalleled support. Their attention to detail and willingness to go that extra mile is why we regard them as an extension of our team. The SEO and PPC teams are experts and their expertise is reflected in the results that they deliver.”“

Claire O'Connor, Digital Marketing Manager, Withersworldwide