Insights

Stories, insights, and advice from IDHL

Featured
23/06/20262 mins read
Why we’re optimising for profit, not clicks in PPC this year
Featured
22/06/20267 mins read
Finding method in the madness: Practical steps for good AI Governance
Featured
06/07/20268 mins read
Your site has more audiences now: Understanding MX and the machine-readable web

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a group of people sitting at a table

24/07/20262 mins read

IDHL Labs Social Club: Honest conversations about AI

a toy robot on a platform

17/07/20268 mins read

AI is taking the busywork: What that means for agency value

a network of icons and symbols

16/07/20263 mins read

Google’s Search Console update isn’t just a reporting upgrade. It’s measurement strategy.

a computer screen with numbers and lines

06/07/20268 mins read

Your site has more audiences now: Understanding MX and the machine-readable web

a man holding a microphone in front of a man sitting in a chair

01/07/20265 mins read

Why customer journeys are becoming harder to plan around

a group of orange soda cans

23/06/20262 mins read

Why we’re optimising for profit, not clicks in PPC this year

A man leaning on a table

23/06/20264 mins read

IDHL appoints Dan Paget as COO to accelerate next phase of growth

a person using a tablet

22/06/20267 mins read

Finding method in the madness: Practical steps for good AI Governance

Google symbol on a biscuit

04/06/20264 mins read

Google Marketing Live 2026: What even is Search anymore?

a red circle with a white face and transparent bubbles around it

19/05/20267 mins read

Reddit 101 for advertisers: why it deserves a place in your paid social strategy

a man sitting on a couch

12/05/20264 mins read

Pulse 2026: What retail is really saying about growth right now

a sign on a brick wall

01/05/20264 mins read

Jake Agus at BrightonSEO: Using Microsoft Ads strategically in an AI-first, Google-led landscape

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