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Lords & Labradors

A platform built to scale and designed to last

How IDHL replaced volatilty with a robust, simplified platform that supports international growth for Lords & Labradors

Dogs laying on the beach in towel coats

Lords & Labradors sell premium pet products and pride themselves on their high-quality offering. Originally a UK brand, they now sell internationally across 17 countries but with this growing operation, came the need for a more robust, scalable digital platform.

Client
Lords & Labradors
Website
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Category
  • Retail
Services
  • Web and Technology
Partners
Shopify

The challenge

Lords & Labradors were struggling with a site that was volatile and hard to manage. They wanted to strip back the complexity of their old site and to create more stability.

As L&L continued to expand, they needed a website that could evolve with their business and reflect the high standards of their brand. Overloaded with features that were not built with best practice in mind, their site became difficult to manage.

When new changes were deployed, it caused a chain reaction, leading to another part of their website breaking.

Dog in towel coat being dried
Cat playing with feathered cat nip toy

Our approach

Complete web rebuild 

Rather than attempting to patch up their existing website, we embarked on creating a new site from the ground up, tailored precisely to meet their objectives and goals. Opting for OS 2.0, we ensured every section of the website adhered to industry best practices, aiming for optimal performance and user experience.

Fostering trust and collaboration 

This collaborative approach allowed us to engage transparently with their team, discussing and implementing only those features and improvements that would genuinely enhance their website's functionality and impact. By maintaining open communication and focusing on their specific needs, we ensured the new website not only met but exceeded their expectations.

The results


Lords & Labradors now have a site that is easy to manage, intuitive to use and reliable for both their team internally and the customer.

a screenshot of two dogs on a beach

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