Strategic SEO leads to +29% revenue growth

The challenge

Specialists in cruelty free, vegan skin care, Glow Hubs are champions of simplicity, education, and skin confidence – all wrapped up in vibrant packaging. The brand promotes a lifestyle for teenagers in the UK and France with colour-coded products for specific concerns, focusing on personalised, ethical self-care routines. 

Having enjoyed social commerce success on TikTok and building their fanbase, it was time for Glow Hub to grow across new frontiers. To prevent reliance on just one channel and reinvigorate website visibility, the brand partnered with SEO experts at IDHL. 

With a very specific audience demographic, Glow Hub needed a strategy that targeted their Gen Z market to enhance performance,

Our approach

Onsite optimisation

Through meta data optimisation, keyword research, and fresh category content, we built visibility across key landing pages and product lines for their target audiences, including ‘skincare for teens’. We implemented page speed and core web vital audits to improve user engagement and conversion rates (CVR). 

Technical site health

We worked closely with Glow Hub’s development team and conducted a technical audit to resolve site technical issues, ensuring seamless SEO performance. Using forensic link analysis and outreach, we identified and disavowed poor-quality legacy links to maintain a healthy backlink profile.

The results

We achieved large visibility improvements across both focus areas and strong ranking increases for high volume target phrases. Off the bank of ranking boosts, non-branded traffic overtook as the main source of traffic to the site.