+0%
increase in website sessions
Generating +138% revenue with an elevated digital guest experience
- Case Studies
- Generating +138% revenue with an elevated digital guest experience
Bob W. is defining a new category of service living, positioning themselves as the premium ‘best of both worlds’ alternative to traditional hotels and rental platforms. In the middle of a rebrand, Bob W was looking for an agency who could support their ambitions.
- Client
- Bob W
- Website
- Visit Site
- Category
- Travel
- Services
- Web and Technology
- Partners
The challenge
The Bob W. brand is known for offering design-led, fully serviced apartments that combine the quality of a hotel and authenticity of a home across 17 European cities. To match the vibrancy of their rebrand, Bob W. was looking for a brand new platform to bring their new brand to life onsite and offer hyper personalised experiences for all audiences.
From all perspectives, Bob W. had outgrown their current website. They were using an off-the-shelf solution that limited on-page SEO and created internal bottlenecks as well as a fragmented journey between booking and guest reception areas. IDHL was chosen to elevate their digital storefront, giving their brand a new Kentico platform to perform.
Our approach
Reimagining the Bob W. story
Taking our lead with design, we introduced a new visual identity and evolved how the ‘Bob’ character is perceived onsite. It’s now a subtle presence throughout the guest experience, reflected through unique handwritten elements across the website.
Scalable storytelling has been enabled, allowing Bob W. to showcase content around local neighbourhoods, partnerships and travel inspiration – moving beyond a purely transactional website.
Connected journeys with Kentico
Our work seamlessly integrating the guest reception area and booking platform has removed fragmentation. Xperience by Kentico has allowed Bob W. to support both from a single content source, creating a unified path from inspiration through conversion.
Behind the scenes, operational friction has been reduced, thanks to flexible architecture that empowers teams to manage content efficiently and decrease dependence of providers.
The result
The new platform has transformed customer experience and internal efficiency at Bob W. Benefitting now from a high performance, scalable platform, Bob W. is better positioned to support rapid international growth. The significantly improved UX and engaging brand-led digital presence directly drove more traffic and revenue post migration.
+0%
in online purchases
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online revenue
Patrick MacPhail , Senior eCommerce Manager , Bob W"When we chose IDHL to rebuild our website they recommended Kentico as the ideal solution for our needs based on the power, strength and future proofing that it provides. Coupled with the designs from IDHL, everyone at Bob W. are agreed that this is an extremely powerful system that will continue to power Bob W.'s growth well into the future and allow us to provide best in class customer journeys on one of our most important channels."