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increase in website sessions
Generating +138% revenue with an enhanced digital guest experience
How IDHL linked inspiration and guest bookings on a single scalable platform
- Case Studies
- Generating +138% revenue with an enhanced digital guest experience
Bob W. is creating a new category of service living, positioning itself as the premium ‘best of both worlds’ alternative to traditional hotels and rental platforms. Amid a rebrand, Bob W. sought an agency to support its ambitions.
- Client
- Bob W.
- Website
- Visit Site
- Category
- Travel
- Services
- Web and Technology
The challenge
The Bob W. brand is known for offering design-led, fully serviced apartments that blend the quality of a hotel with the authenticity of a home across 17 European cities. To match the vibrancy of their rebrand, Bob W. sought a brand new platform to bring the revitalised brand to life onsite and offer hyper-personalised experiences for all audiences.
From every angle, Bob W. had outgrown their current website. They were using an off-the-shelf solution that limited on-page SEO and created internal bottlenecks as well as a fragmented journey between booking and guest reception areas. IDHL was selected to elevate their digital storefront, providing their brand with a new Kentico platform to perform.
Our approach
Reimagining the Bob W. story
Taking our lead from design, we introduced a new visual identity and evolved how the ‘Bob’ character is perceived onsite. It is now a subtle presence throughout the guest experience, expressed through unique handwritten elements across the website.
Scalable storytelling was enabled, allowing Bob W. to showcase content about local neighbourhoods, partnerships, and travel inspiration – moving beyond a purely transactional website.
Connected journeys with Kentico
Our work integrating the guest reception area and booking platform seamlessly has removed fragmentation. Xperience by Kentico has allowed Bob W. to support both from a single content source, creating a unified path from inspiration through conversion.
Behind the scenes, operational friction has been reduced, thanks to flexible architecture empowering teams to manage content efficiently and decrease reliance on providers.
The result
The new platform has transformed customer experience and internal efficiency at Bob W. Benefitting from a high-performance, scalable platform, Bob W. is now better positioned to support rapid international growth. The significantly improved UX and engaging brand-led digital presence directly drove more traffic and revenue post-migration.
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online purchases
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online revenue
Patrick MacPhail, Senior eCommerce Manager, Bob W."When we chose IDHL to rebuild our website they recommended Kentico as the ideal solution for our needs based on the power, strength, and future proofing that it provides. Coupled with the designs from IDHL, everyone at Bob W. are agreed that this is an extremely powerful system that will continue to power Bob W.'s growth well into the future and allow us to provide best in class customer journeys on one of our most important channels."