A platform transformation delivering 198% revenue growth

Collaborating with Orelia to create a bespoke high-performance, scalable Shopify Plus platform

Case Studies
Orelia

An existing Shopify merchant, Orelia was limited by an outdated template. After undergoing a rebrand which saw their offering repositioned, they needed a high-end site that would reflect their luxury brand and meet their customers’ expectations.

Client

Oreilia

Website

Visit Site

Category

Fashion

Services

Web and Technology

Partners

The challenge

Already trading on Shopify, Orelia had outgrown their outdated store template, making it difficult to support the brand’s growth ambitions.

They needed a bespoke Shopify Plus solution that would support them in reaching their growth ambitions. A rebrand was run in tandem and launched at the same time as the project, adding a more luxury positioning while continuing to meet user expectations around ease of use and performance.

Providing customers with a personalised experience and the ability to engrave certain jewellery items was also key.

Our approach

Rebuilding on Shopify Plus

We revitalised the Orelia brand story through a new design and flexible theme, enhancing its appeal and bringing its essence to life. With a focus on user experience, we integrated custom colour swatches, bespoke bundles, and upsell functionality across product, collection, and cart pages, effectively communicating Orelia's luxury product offerings to customers.

Powerful onsite features

To bolster Orelia's global reach and transaction capabilities, we implemented powerful features of Shopify Plus such as multi-currency support, Shopify Payments, and Shopify Scripts. This ensured a seamless and secure shopping experience for customers worldwide. Additionally, we personalised the shopping journey through third-party integrations and a custom app, offering options like Zodiac, icon, and font engraving to cater to individual preferences.

Matching the aesthetic

A customised Klevu solution brought lifestyle imagery into collection pages, and comprehensive remote user testing ensured the experience was refined and user‑friendly.

To establish Orelia as a preferred gift destination, we integrated features like Drop A Hint, gifts by price, Bundle Builder, Gift Wrap Plus, and eGift cards. Completing the project, we conducted comprehensive remote user testing to ensure the site's user-friendliness and identify opportunities for further optimisation.