Creating a physical showroom experience online for a global audience

The challenge

Supplying an extensive product range to architects, specifiers and individuals all around the world, Havwoods were struggling to manage multiple websites across key global territories.

A unified global platform was needed, capable of meeting the unique requirements of each local market and being maintained in-house, while reducing administrative overhead. The new site also needed to reflect Havwoods’ premium positioning, showcasing their product portfolio and replicating the immersive experience of their physical showrooms online.

A core challenge was translating the tactile, in‑person showroom journey into a rich digital environment - providing global users with the inspiration and the product information they needed without stepping foot in a store. Addressing existing inconsistencies in product data and brand content was also critical to creating a simple and intuitive user experience that could serve a wide international audience across varied industries.

Our approach

A unified experience

We brought together Havwoods’ previously disparate website requirements into a single, scalable global solution built to flex for local market needs. Working with their teams, we defined a unified experience framework that would uphold their premium brand across every territory while giving in‑house teams full control over content, product information, and localisation.

Designing a digital showroom

We designed the new global site as a digital showroom, placing product storytelling at the heart of the experience. Interactive features, rich product presentation, and helpful specification tools were implemented to emulate the physical showroom journey and guide users toward the right flooring solution.

Back-end efficiency

To ensure consistency, we addressed gaps across product and branded content, streamlining how information was structured, managed, and surfaced throughout the site. This allowed for a seamless, tailored user experience—whether visitors were architects, designers, trade professionals, or homeowners in any global market.

The results

Regaining control and flexibility over their content, Havwoods have elevated their premium brand positioning, providing consistency across their global websites. This in turn has had a positive impact on conversion rates, online marketing capabilities and new customer revenue.

The new platform now acts as a truly global digital showroom, beautifully showcasing their full product range and expanding their reach well beyond the footprint of their physical stores.