A journey to top search rankings

Recovering rankings and accelerating organic growth after redesign

Case Studies
Cruise.co.uk

Cruise.co.uk are a leading provider of cruises online, working with big–name brands such as MSC Cruises and Princess Cruises. Experiencing ranking fluctuations after a site refresh, they paired with IDHL to boost organic traffic and continue driving growth.

Client

Cruise

Website

Visit Site

Category

Travel

Services

Digital Marketing

The challenge

In a competitive industry, Cruise.co.uk were able to use their online strategy to effectively navigate a challenging landscape and at the start of 2023, achieved their highest online visibility in years. Smooth sailing is never a guarantee online though and after some updates to their website design, they saw some fluctuations in their rankings. We worked with their team to increase organic rankings, boost traffic to their site and increase organic leads.

a group of people walking down a sidewalk

Our approach

Shoring up technical standards

Going from strength to strength online, Cruise.co.uk gave their site design a refresh, but while the platform looked better than ever, design changes are known to impact SEO. Our SEO specialists conducted a thorough review to pinpoint issues caused by the update and created a clear, prioritised action plan for Cruise.co.uk’s development team. To support fast implementation, we provided a digestible working document outlining required fixes, ensuring the most critical updates were tackled first.

Refining SEO strategy

Cruise.co.uk had previously targeted location‑based and niche keywords, but with strong historical success and several high‑value terms already ranking on page one, we identified greater opportunity in elevating existing strong performers even further. We developed a refined SEO and outreach strategy aimed at boosting these high‑impact pages up the SERPs, helping drive more traffic while other parts of the site were still undergoing optimisation.