Driving 25% Performance Through UX-Led Decision Making
How a Ryobi x IDHL partnership unlocked long-term digital performance
- Case Studies
- Ryobi Tools
Ryobi, part of the TTi Group, is a leading manufacturer of innovative home and garden power tools. As an IDHL client for over 10 years, Ryobi’s digital presence has evolved significantly—from a brochureware site to a transactional, internationally scaled platform focused on engagement, performance, and measurable returns.
- caseStudyDetail.category
- Home & Garden
- caseStudyDetail.services
- Web and Technology
- Strategy and Consultancy
The challenge
Ryobi’s move into eCommerce laid strong foundations, but the next growth phase required optimization. Product pages, vital to any transactional site, needed to present the right information in the right place for diverse users across multiple international markets.
Differing design feedback from regions led to inconsistent product page layouts, making it hard to align teams or determine the best approach. Meanwhile, Ryobi aimed to expand exposure and engagement across 20 European sites, improve navigation for a vast product range, and boost ROI with smarter digital touchpoints like reviews and store locators.
Our approach
UX-led strategy & research
Through a detailed UX testing program, we eliminated subjectivity from Ryobi’s decisions. This included persona definition using the M3 framework, competitor analysis in key markets, first-impression testing, and remote usability reviews with Hotjar. These insights clarified user intent, uncovered friction points, and identified real conversion blockers.
Data-backed design consistency
Actual user behavior shaped the standardization of product pages to meet user needs, providing clear recommendations for all markets. This allowed Ryobi to confidently align global teams around a consistent, performance-focused product page framework.
Platform & engagement enhancements
Alongside UX improvements, we supported Ryobi’s broader digital growth through platform upgrades. This involved custom integration between the CMS and Ryobi’s Product Information Management system, interactive features, video and animations, user reviews, and improved navigation to aid discovery.
A custom translation importer enabled seamless management in 20 languages, while email newsletters via Kentico EMS helped boost engagement and brand loyalty.
The results
As Ryobi’s long-term digital partner, IDHL continues to support them, ensuring their digital experience evolves with user needs and business goals. Our collaboration yielded impressive successes.
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