+225% visibility in a saturated market

The challenge

F.Hinds jewellery has been central to the UK’s love stories for over 150 years, crafting exquisite engagement and wedding rings. Since 2016, F.Hinds and IDHL have collaborated to create a refined platform that stands out in a highly competitive industry. 

Initially partnering with the broad goal of increasing revenue, F.Hinds has since expanded their strategy with us. Now, we're focused on commercial goals: brand awareness and targeted exposure to key product lines like engagement and wedding rings. 

Over nine years together, IDHL has developed an omnichannel strategy that boosted F.Hinds' performance, evolving their platform to secure their place amid strong online competition.

Our approach

To make their mark in a crowded market, F.Hinds needed an omnichannel strategy. IDHL’s plan left no detail overlooked, maximizing engagement and awareness across multiple touchpoints. 

F.Hinds started with SEO and PPC before expanding into Digital PR and Programmatic, with each channel contributing to overall success.

Enhancing performance across all metrics

Increasing organic visibility, traffic, and revenue was the goal. Technical SEO was key. Engagement rings were a focus, so we employed content category pages, targeted backlinks, and EEAT copy to boost rankings and domain authority. 

Monitoring SERPs and Google algorithm changes allowed us to adjust proactively and avoid performance dips. 

Raising average order value

Segmenting higher-value campaigns and restructuring Brand Search boosted AOV and return-on-ad-spend (ROAS). We capitalized on peak periods with a Valentine’s promotion. 

Expanding exposure across channels

We upgraded F.Hinds’ programmatic campaign from single-channel Display to a full omnichannel strategy. Moving beyond keyword targeting, we used Display, Native, and Video formats to maximize brand reach and engage customers across platforms.

Building online authority

While F.Hinds has a strong backlink profile, so do competitors. To earn high-quality links, we combined expert commentary on relevant topics (cleaning tips, metals, cuts) with data campaigns analyzing high Domain Authority sources for brand mentions.

The results

This account succeeded through a fully integrated strategy, expertly combining each channel’s strengths to drive momentum.

• Industry leadership: Our PR secured 180 mentions on high-profile sites, including National Geographic and Hello! Magazine.
• Extending reach: The omnichannel Programmatic campaign achieved +214% month-over-month conversions. 
• SEO growth: Visibility increased 225% year-over-year, with key wedding and engagement ring pages firmly on Page 1. 
• Peak performance: Our PPC campaign raised revenue 12% year-over-year and AOV by 20%.