Data-led campaigns
Creative, insight-led campaigns (using credible owned or third-party insights) designed to earn relevant national, regional and trade media coverage, and backlinks to your website.
Digital PR
Digital PR that earns meaningful coverage in the right places for long-lasting visibility. We craft stories journalists want to tell and audiences want to engage with.
- Services
- Digital marketing
- Digital PR
Gain stronger visibility through earned, online storytelling
Digital PR helps your brand show up in the places your audience trusts. It blends creativity, data and newsroom understanding to create stories that earn attention.
From reactive ideas to large-scale data-led campaigns, our digital PR team builds your online authority, strengthens your brand credibility, supports long-term SEO and GEO strategies, and drives organic growth.
Whether you’re looking to improve search visibility, strengthen your reputation or stand out in a busy market, effective digital PR services support visibility goals, and builds levels of trust that make a measurable difference.
Newsjacking and reactive PR
Fast, relevant commentary and data-led insights that earn your brand a place in articles focused on trending topics.
Expert-led PR
From practical tips pieces to in-depth trade commentary, we turn your in-house expertise into useful, credible content for consumers and industry peers.
Media relations and product placement
Strong relationships with journalists help us secure standout coverage for your brand. From product roundups to profile features, we ensure your brand appears in trusted places.
Case study storytelling
By showcasing customer wins, transformative results or innovative approaches, we create narrative led case studies that support credibility and demonstrate real world impact.
Business news releases
Clear, concise and newsroom ready announcements that keep the market informed. From hires and investments to partnerships and milestones, we share updates in a way that resonates.
Award entries
Strategic, well-crafted submissions that highlight your strengths and demonstrate measurable achievement. We identify the right categories, shape compelling evidence and maximise your chance of recognition across relevant industry awards.
A strategic approach to digital PR
The right digital PR strategy takes your expertise and turns it into stories that people want to read and journalists want to cover.
It’s a powerful way to build credibility, secure high authority links and gain visibility that lasts long after a campaign ends.
By understanding how newsrooms work and what audiences respond to, we create powerful and compelling content that earns attention and reinforces E-E-A-T signals.
Whether the goal is SEO or GEO search performance, awareness or trust-building, digital PR ensures your brand is discoverable, recognised and talked about for the right reasons.
Our approach blends creativity with data
We use search insights, audience understanding and media trend analysis to develop ideas that resonate and deserve cut-through.
Every strategy is grounded in clear objectives and measured outcomes.
From ideation to promotion, we collaborate with other agencies and work closely with your teams to ensure relevance and alignment with your wider marketing goals. What sets us apart is our ability to move quickly, respond intelligently to the news cycle,and craft stories that at deliver impact.
Digital PR is valuable for brands at any stage of their growth
It helps new businesses build authority, evolving brands strengthen their position, and established organisations stay visible and relevant in fast-moving markets.
Common challenges we help solve include low organic visibility, limited brand recognition, inconsistent press coverage and the need for trustworthy external validation.
Our work is centered around delivering authority, awareness and tangible impact.
Ready to raise your brand’s online visibility?
Let’s create newsworthy stories that earn credible media and audience attention and long-term search impact.
Testimonials
Steve Mellows, eCommerce Manager, F.HindsPartnering with the Digital PR team at IDHL has been a gamechanger for us. During the nine years we’ve worked together, their Digital PR campaigns have secured links from top-tier publishers that previously felt out of reach.
The team is proactive and responsive – they're always open to exploring fresh ideas and seamlessly collaborate with our in-house team.
The results speak for themselves.
Simply put, they deliver the results we need, and we couldn’t be more pleased!
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Ian Hajyzamanali, Head of Marketing, Big Motoring WorldThe Digital PR team at IDHL have proved to be a valuable support to our business over the years, assisting in gaining significant media coverage through launching a range of quirky, informative, and innovative PR campaigns.
The team are proactive with suggesting new campaign concepts and consistently deliver results that benefit both our online reputation and SEO results.
Vina Mistry, Marketing Manager, CanopyWe've had an incredible experience working with the Digital PR team at IDHL.
They've been instrumental in helping us bring our Rental Affordability Index to life, guiding us through everything from refining our data to messaging ensuring it reaches the right people.
Thanks to their expertise, we’ve seen coverage on top sites that we never would have landed on our own, which has really boosted our profile in the industry.
The team genuinely cares about what we’re trying to accomplish, and we’re thrilled to have them in our corner.
Insights, Ideas, & Innovation
- Insight
What health & beauty consumers really want in 2026: Four trends redefining brand strategy this year
- Insight
Reverse commerce: Putting reduce, reuse, recycle at the forefront of your brand
- Insight
How to design your future-proof eCommerce roadmap
- Insight
5 digital challenges stalling stronger membership experiences and how to overcome them
- Insight
Five agents: making agentic AI work for you
FAQs
Digital PR focuses on earning online coverage and high‑authority backlinks that support search visibility as well as brand awareness. It uses data‑led stories, expert commentary, reactive PR and digital content formats designed specifically for online publishers.
Traditional PR often focuses more on print, broadcast and longer‑lead media formats, although tactics to secure results here used can be very similar to those activated as part of a Digital PR strategy.
Both approaches build reputation, but Digital PR is designed to improve your organic performance specifically, by earning coverage and backlinks from online publications your audience trusts.
Digital PR looks to earn high-quality backlinks from reputable publishers, which helps strengthen your domain authority and supports long-term improvements in organic rankings.
Because the stories are designed to be genuinely newsworthy, the links are editorially earned rather than paid for — giving search engines strong signals of credibility and relevance.
Digital PR creates clear, consistent digital signals that help search engines and large language models understand who you are, what you do and why you’re relevant.
When your brand earns coverage from reputable online publications, it strengthens your overall digital footprint — giving algorithms more high-quality evidence to reference.
This helps improve how accurately your brand is represented, how confidently it is surfaced in response to queries, and how well it performs in broader search and LLM-driven answer environments. It’s about building authority, clarity and trust at scale.
Digital PR works best when we’re able to move quickly and collaborate closely.
Access to knowledgeable spokespeople, the ability to sign off commentary or ideas at speed, and a willingness to respond to live media opportunities all make a noticeable difference.
Being flexible, open to new creative approaches, and ready to test fresh ideas helps campaigns land more impactfully.
Clear goals, transparency around available data, and trust in the process give us everything we need to deliver strong results.
Some results – like reactive coverage – can happen quickly, while larger campaigns typically deliver impact over several weeks. Authority gains grow cumulatively.
Yes. We tailor our approach to suit industry requirements and ensure every story is accurate, compliant and trustworthy.
We have a lot of experience working with clients in the travel, home/interiors, automotive, insurance, gambling, pet, fashion, and health and beauty sectors.