Insights

Stories, insights, and advice from IDHL

Featured
23/06/20262 mins read
Why we’re optimising for profit, not clicks in PPC this year
Featured
22/06/20267 mins read
Finding method in the madness: Practical steps for good AI Governance
Featured
06/07/20268 mins read
Your site has more audiences now: Understanding MX and the machine-readable web

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Google symbol on a biscuit

04/06/20264 mins read

Google Marketing Live 2026: What even is Search anymore?

Google HQ

07/11/202520 mins read

Into the Googleverse: What are the latest insights from Google and how can you use them?

a group of people holding cell phones

28/10/20255 mins read

Can Google's AI Max make a difference to PPC performance?

a sign on a building

28/05/20256 mins read

Google Marketing Live 2025 roundup

a group of people holding sticky notes

06/05/20254 mins read

The post-click experience: Google’s ad quality overhaul

05/03/20251 mins read

IDHL is in Google’s top 3%

a laptop on a table

18/02/20254 mins read

Google’s latest AI updates

a person using a laptop

05/09/20244 mins read

Google Search’s August 2024 Core Update – what you need to know

google ai

16/08/20243 mins read

Google’s AI Overviews: a new era for search?

a close up of a computer screen

25/07/20244 mins read

Google’s privacy shift: the future of third-party cookies

content quality

27/05/20244 mins read

SGE: Why content quality is paramount

a person looking at a computer screen

15/05/20245 mins read

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