Driving 117% More Organic Growth for Withers

The challenge

Operating in a traditional, regulation-heavy market, applying digital tactics can be challenging. With extensive, cross-sector, and international search marketing experience, we’re well-equipped to support Withers across the UK, US, and Singapore with the expertise to maximize their performance and protect their brand online.

Our approach

Robust technical foundations

Starting with a comprehensive technical audit, various issues were identified and resolved to build a strong campaign foundation. These included unusual geo-location targeting, improperly structured international pages, increasing server and 404 errors, mobile speed gaps, and multiple hreflang tag inconsistencies.

We fixed these problems and strengthened existing URLs for effective performance across target regions.

Optimizing onsite content

Extensive keyword research uncovered top traffic-driving variants in each region, revealing significant location differences. We expanded the keyword set and identified content optimization gaps for Withers, allowing us to target URLs with more relevant search terms. Page content for all locations was harmonized and refined to balance improved visibility with international relevance.

Intentional paid activity

Paid media was deployed selectively. Due to the highly competitive legal sector and broad keyword landscape, PPC investment focused on the UK market, primarily for brand protection. Spend targeted branded queries with localized campaigns in London supporting Withers' strong capital presence.

The results