Fueling a 340% Increase in Site Visibility for Gallagher

The challenge

A highly technical SEO campaign, our work with Gallagher focused on SEO fundamentals, implementing best practices and optimization techniques to increase organic visibility in the UK market and achieve year-over-year performance growth across targeted segments.

Additionally, we prioritized boosting leads and inquiries within these segments, ensuring a comprehensive growth plan that enhanced visibility and drove measurable engagement and conversions.

Our approach

Technical efficiency 

To guide Gallagher’s new website development, we conducted keyword research across their entire site and proposed a new site structure. This research uncovered new target segments including over 100 sectors to expand Gallagher’s online reach and improve visibility across their audience.

SEO best practice 

We applied our comprehensive SEO fundamentals approach—auditing the site’s technical health, identifying improvement areas, performing technical checks, conducting site crawls and analysis for optimal optimization, and setting up tracking for ongoing monitoring. Additional technical support and recommendations were provided throughout the campaign and site migration as needed to maintain performance.

Targeted outreach complemented technical SEO efforts by building links on industry-relevant blogs and news outlets, all with Domain Authority (DA) between 20 and 50.

The results