Strategic SEO Drives +29% Revenue Growth

The challenge

Specialists in cruelty-free, vegan skincare, Glow Hub champions simplicity, education, and skin confidence—all wrapped in vibrant packaging. The brand promotes a lifestyle for teens in the UK and France with color-coded products for specific concerns, focusing on personalized, ethical self-care routines. 

Having thrived on social commerce through TikTok and grown their fanbase, Glow Hub aimed to expand to new arenas. To reduce reliance on a single channel and boost website visibility, they partnered with SEO experts at IDHL. 

With a very specific audience, Glow Hub needed a strategy targeting their Gen Z market to enhance performance,

Our approach

Onsite optimisation

By optimizing meta data, conducting keyword research, and refreshing category content, we enhanced visibility across key landing pages and product lines aimed at their target audience, including ‘skincare for teens’. We conducted page speed and core web vitals audits to improve user engagement and conversion rates (CVR). 

Technical site health

Collaborating closely with Glow Hub’s development team, we performed a technical audit to fix site issues for seamless SEO performance. Using detailed link analysis and outreach, we identified and disavowed poor-quality legacy links to maintain a healthy backlink profile.

The results

We achieved significant visibility gains across focus areas and strong ranking increases for high-volume target phrases. As a result of ranking boosts, non-branded traffic became the primary traffic source to the site.