A journey to top search rankings

Recovering rankings and accelerating organic growth after redesign

Case Studies
Cruise.co.uk

Cruise.co.uk is a leading online cruise provider, partnering with major brands such as MSC Cruises and Princess Cruises. After experiencing ranking fluctuations following a site refresh, they teamed up with IDHL to boost organic traffic and sustain growth.

Client

Cruise

Website

Visit Site

Category

Travel

Services

Digital Marketing

The challenge

In a competitive industry, Cruise.co.uk leveraged their online strategy to navigate challenges and achieved their highest online visibility in years at the start of 2023. However, smooth sailing online is never guaranteed; after some website design updates, they experienced ranking fluctuations. We collaborated with their team to improve organic rankings, increase site traffic, and boost organic leads.

a group of people walking down a sidewalk

Our approach

Shoring up technical standards

Continuing their online growth, Cruise.co.uk refreshed their site design, but design changes can affect SEO. Our SEO experts performed a thorough audit to identify issues caused by the update and developed a clear, prioritized action plan for Cruise.co.uk’s development team. To facilitate fast implementation, we provided an easy-to-understand working document outlining necessary fixes, ensuring the most critical updates were addressed first.

Refining SEO strategy

Cruise.co.uk previously targeted location-based and niche keywords. With strong past success and several high-value terms ranking on page one, we saw greater potential in boosting existing strong performers further. We crafted a refined SEO and outreach strategy aimed at elevating these high-impact pages in the SERPs, driving more traffic while other site areas continued optimization.