A journey to top search rankings
Recovering rankings and accelerating organic growth after redesign
- Case Studies
- Cruise.co.uk
Cruise.co.uk is a leading online cruise provider, partnering with major brands such as MSC Cruises and Princess Cruises. After experiencing ranking fluctuations following a site refresh, they teamed up with IDHL to boost organic traffic and sustain growth.
- caseStudyDetail.category
- Travel
- caseStudyDetail.services
- Digital Marketing
The challenge
In a competitive industry, Cruise.co.uk leveraged their online strategy to navigate challenges and achieved their highest online visibility in years at the start of 2023. However, smooth sailing online is never guaranteed; after some website design updates, they experienced ranking fluctuations. We collaborated with their team to improve organic rankings, increase site traffic, and boost organic leads.
Our approach
Shoring up technical standards
Continuing their online growth, Cruise.co.uk refreshed their site design, but design changes can affect SEO. Our SEO experts performed a thorough audit to identify issues caused by the update and developed a clear, prioritized action plan for Cruise.co.uk’s development team. To facilitate fast implementation, we provided an easy-to-understand working document outlining necessary fixes, ensuring the most critical updates were addressed first.
Refining SEO strategy
Cruise.co.uk previously targeted location-based and niche keywords. With strong past success and several high-value terms ranking on page one, we saw greater potential in boosting existing strong performers further. We crafted a refined SEO and outreach strategy aimed at elevating these high-impact pages in the SERPs, driving more traffic while other site areas continued optimization.
The results
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