Illuminating success with +46% revenue uplift
Empowering growth for Lights4fun with an integrated web and performance strategy
- Case Studies
- Lights4fun
Lights4fun, a forward-thinking eCommerce brand with global ambitions, faced challenges with their bespoke platform that limited scalability and sustainable performance growth. They sought expert digital partnership to unlock their full potential on Shopify Plus.
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- Digital Marketing
- Integrated
- Web and Technology
The challenge
Lights4fun’s original bespoke eCommerce platform limited scalability, slowed innovation, and increased operational complexity across markets. Replatforming to a stable, scalable solution was essential to support UK and US sites while ensuring seamless customer experience.
Additionally, the brand faced growing pressure in a competitive home décor market. Rising media costs, inflation, and PPC dependence meant their existing performance model needed evolution. The challenge was twofold: establish stronger technical foundations and drive incremental revenue with a more integrated, full-funnel digital strategy.
Our approach
Replatforming & UX optimization
We replatformed Lights4fun to Shopify, building a scalable, reliable base for growth. The project had two phases: first, designing an elegant, inspirational shopping experience; second, unifying UK and US sites into a single master codebase with consistent navigation and templates.
User testing, tree testing, and first-click analysis guided every choice. By combining the best of both sites, we created optimized product pages highlighting details, delivery info, reviews, and related products. Shopify Plus integrated with NetSuite enabled seamless data flow across products, customers, and orders, while supporting international and B2B expansion.
Integrated performance strategy
To support peak trading in a turbulent retail environment, we shifted Lights4fun from a PPC-heavy model to a full-funnel, multichannel strategy. Budgets were reallocated across awareness, discovery, consideration, and conversion using programmatic, paid social, and paid search together.
Lifestyle video campaigns boosted awareness, supported by always-on display and social activity. Paid social focused on high-intent, visually-driven platforms like Pinterest, while Meta was repositioned as an awareness channel to keep the brand top of mind.
The results
With a future-ready platform and integrated performance model, Lights4fun is well positioned to grow efficiently in an increasingly competitive global market. Performance and web strategy combined to deliver impressive growth, finishing 15% above targeted revenue.
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