From piste to peak with +349% traffic

How Heidi blazed clear trails, driving impact in a competitive market

Case Studies
Heidi

Ski holiday tour operator Heidi had big goals. They needed a strategy to capture market share and deliver beyond their fair share of returns. That's where IDHL stepped in.

Client

Heidi

Website

Visit Site

Category

Travel

Services

Digital Marketing

The challenge

Ski holiday tour operator Heidi had ambitious goals. Breaking the mold of the classic ski trip, they offered individuals the freedom to enjoy the mountains and craft their own holidays on their own terms.

Our clear goal: boost Heidi’s rankings and organic visibility among established competitors.

Targeting independent winter sports fans and savvy travelers seeking more than traditional ski package holidays, Heidi needed a strategy to capture market share and gain more than their fair return.

Our approach

Keyword research and onsite optimization

Initial and ongoing competitor analysis established benchmarks and guided continuous optimization to elevate Heidi’s market position.

This in-house expertise and top-tier keyword research helped identify gaps in Heidi’s strategy and prioritize key commercial pages for rapid impact.

Content

We supported in-house content creation with briefs, keyword guidance, and content reviews.

Since commercial pages had limited content, we collaborated with the client to boost volume and EEAT quality on these pages while aligning with the brand and tone.

Targeted outreach

We analyzed competitors’ backlink profiles to find relevant industry sites best suited for links, driving outreach to key commercial pages.

The results

Our strategy made a strong impact, helping Heidi accelerate their growth goals.

Technical audits, superior keyword research, content support, and onsite optimization were key to driving outstanding results. We surpassed KPIs.

Our effective strategy not only drove great results but also earned industry acclaim, with Heidi’s campaign shortlisted for a UK Search Award.

DA, up from 37

349.0%

increase in traffic YOY

Page0

for the highly sought after search term “Ski holidays”

increase in visibility score YoY

Testimonials

IDHL have performed beyond our expectations (and possibly their own). With their sage technical and strategic advice, we’ve worked together to deliver the strategy, feeling strongly like we are working as one team. The results speak for themselves - our organic traffic and revenue (in fact, all metrics) have gone far beyond what we thought possible in 12 months. It’s one of the most successful client/agency partnerships I’ve ever had.

Sarah Cramer, Brand Marketing Director, Heidi