Beauty & wellness expertise
Health & beauty is all about trust and authenticity. Consumers are no longer passive buyers – they’re creators, curators, and influencers in their own right. At IDHL, we craft digital strategies that build lasting connections between your brand and its shoppers, helping you offer a personalised experience and set the pace for what’s next.
Tangible results in beauty & wellness
Directing a new era of beauty & wellness
The health & beauty sector is defined by its nuances, presenting a unique challenge to brand leaders:
How do you sell a beauty or health product online without the ability to see, smell, or touch it?
Faced with intense competition, what strategy can you employ to develop a service offering that breaks through the noise?
Today’s consumers are demanding more than just products: they want brands to speak to them and their preferences in ways that are relevant, meaningful, and human.
We help our clients overcome these hurdles, using our integrated strategies and data-driven insight to account for sector and brand specific complexities.
Your partner in beauty & wellness excellence
Impact comes down to experience, and ours is proven: alongside Fostr, an IDHL company, we’ve worked with some of the biggest names in the sector. This knowledge uniquely positions us to help you succeed across every beauty and health niche, whether that is holistic wellness, diet supplements, or luxury self-care.
No matter your ambition, we custom design integrated strategies to fit the specific complexities of your brand and products. This doesn't just keep your business relevant; it positions you to define future trends and drive tangible results.
Unified digital stratgies for sector leaders
SEO
Visibility is key in a crowded beauty marketplace. Our SEO strategies boost your brand’s organic presence, ensuring your audience can find you across search engines and LLMs.
PPC
Beauty and wellness are as much about perception as they are results. Our data-driven PPC campaigns connect your brand with the right customers at the right moment, maximising ROI while accelerating reach and leads.
Web design & development
A beautiful product deserves an equally stunning online experience. We create visually captivating, user-friendly websites that provide visitors with everything they need, front-end to back. Fostr offers a masterclass into true luxury, capturing the essence of your brand and offering beauty & wellness design and eCommerce solutions that are unsurpassed.
"Our partnership with IDHL has been integral to Regis’ growth plan over the last 18 months. Their dedicated team have helped us deliver substantial business and financial growth through strategic site optimisation and customer engagement. Working closely with their in-house eCommerce Strategist, IDHL have implemented a series of bespoke iterative improvements which have improved lead generation, user journeys and more than doubled our email database.“
Richard Thorneycroft, eCommerce and Digital Platform Manager, Regis
"We were all very happy we chose IDHL. They are very experienced & professional and as such provided us confidence and guidance throughout the entire process, worked closely and collaboratively with us, found solutions to any challenges we had, and always kept an honest, open and pragmatic approach. The result was the best launch of a new website in our history, which went smoothly with zero technical issues, and provided us with a platform we could operate on our own and deliver our growth plans.“
Hidai Degani, Head of eCommerce & Customer Experience, Slendertone
"We needed a team that would work with us, not just for us, and IDHL fit the bill. Their friendliness, professionalism, passion for our brand and eagerness to work collaboratively won us over. We’ve had a great working relationship since day one. The team have assisted us to deliver projects on time, helped to troubleshoot and fix problems at the drop of a hat and have been supportive throughout.“
Adam Meads, eCommerce Product Manager, NEOM
Become the brand on everyone’s lips
We don’t just work with you – we become an extension of your team, ensuring your brand capitalises on every shift, from conscious, circular beauty to AI optimisation and community-focused social proof. Our services enhance your offering, turning products into deep connections and immersive experiences. Whether you're a top-shelf luxury brand or flourishing boutique, Fostr and IDHL are here to support. Contact us today to start your digital journey.