Reach beauty & wellness consumers with PPC
Health & beauty decisions aren’t made in one moment - there are many journey touchpoints, from researching products and reading reviews to comparing prices across different channels. That’s why you need to meet consumers precisely when and where they are searching. PPC allows your brand to appear immediately and prominently in search results, maximising brand reach and ROI.
Beauty & wellness brand success in action
Understanding your audience
No beauty consumer is made equal and there is no one-size-fits-all solution. An effective campaign starts with knowing your audience inside-out and understanding their intent to build specific customer journeys.
Are you targeting Gen Z skincare enthusiasts? Or maybe, conscious consumers who prioritise ethics and sustainability?
Whoever your target demographic is, we study your consumer’s behaviour and motivations to generate ads that speak directly to their needs at the right moment.
Trusted by leading brands
Visuals and compliance
Brand visuals are key trust signals, but aesthetic shouldn’t come at the expense of compliance. The beauty and wellness sector comes with its fair share of rules and sensitivities – we strike the perfect balance between compliance and creativity.
We leave no room for error when it comes to health advertising regulations. Our formula to staying compliant and transparent?
- Keep ad copy ethical by avoiding any misleading or exaggerated claims about results
- Comply with Google’s healthcare ad policies and regulations
- Creating compelling assets and include disclaimers where needed
Changing with the seasons
Seasonal needs, emerging trends, and cultural moments all make a difference to your PPC campaign strategy. Winter skincare, skin cycling, Valentines Day… these all present lucrative opportunities to increase engagement, attract new customers, and build brand loyalty. We make it our business to stay ahead of industry trends and use them to enhance your PPC activity.
Multi-channel campaigns for maximum impact
Beauty and wellness consumers are everywhere. Searching on Google, scrolling Instagram, watching YouTube tutorials, reading blogs – you need to be too.
Programmatic networks help us reach users on these channels with display banners and video ads. This sustains brand awareness and re-engage past site visitors with captivating visuals, driving both clicks and brand recall.
Starting your journey to healthy ROI
Let us take the complexity out of PPC and paid campaigns. Our goal with paid media is simple: to achieve maximum impact and ROI for your marketing spend. Get in touch with our experts today.