Health & beauty marketing agency

Digital experiences for beauty & wellness brands

Your website is your virtual storefront, allowing customers to visualise your products and brand. Impressions are made, trust is built, and conversions happen here. At IDHL and Fostr, we build sites that not only look amazing but drive results, creating seamless and engaging online experiences that inform and immerse visitors in your brand story and service offering.

Beauty & wellness success in action

Recreating the in-store experience online

With health & beauty, you aren’t just selling a product – you’re selling an experience. But shoppers can’t touch, smell, or sample your products through a screen, so your site needs to bridge that gap with creative web design.

Our services focus on creating an online experience that is as immersive, informative, and persuasive as an in-person visit. From rich, high-quality assets and multi-sensory design elements to interactive tools like shade simulators, we help you build a sensory connection with website visitors.

For luxury brands, the digital storefront needs to emulate the prestige and status of the products on offer. Fostr, an IDHL company, specialises in creating authentically beautiful and high performing platforms.

Trusted by leading brands

NEOM
Grown Alchemist logo
ARK Skincare
dermalogica brand logo
indu brand logo
Vieve brand logo
Regis
My Expert Midwife
Glow Hub
Amelia Knight
Liforme
NEOM webpage
Liforme webpage
My expert midwife homepage
Nouveau Lashes web page

Enriching UI

Consumers have a wealth of shopping options available to them – it’s your onsite experience that convinces them to buy from you directly. 

To strengthen your DTC proposition, we can integrate UI features that engage users and drive them to act. Virtual assistants, personalised recommendations, and interactive gamified elements enhance the customer journey, guiding customers to the right products based on their preferences, skin type, or wellness goals.

Reliable back-end functionality

A healthy outside starts from the inside. It’s the work behind the scenes that sets the foundation for seamless web development. Aesthetics are important trust factors but so is user experience – consumers are making decisions that impact their wellbeing and need to be confident in their choices. 

We build and replatform our clients’ websites on trusted platforms that optimise site performance, manage data, and process user requests. This all translates into an exemplary onsite journey. 

Our partnerships with industry-leading eCommerce platforms means we can recommend the perfect formula for your objectives. You get the right platform and are supported by strategic relationships with Adobe, Shopify, BigCommerce, Kentico, and more. 

Take your brand to the next level

Your brand deserves a website that is as captivating and reliable as your service. Whether you’re looking to increase conversions or elevate your digital presence, get in touch with our in-house experts to discuss how we can bring your vision to life and empower digital growth.