Beauty & wellness expertise
Consumers rely on organic search for advice, trends, and product recommendations. Visibility in search moments is key to capturing valuable traffic and engagement. Our SEO services ensure your brand is ranking high and builds the credibility that converts searchers into customers.
Making a difference for beauty & wellness brands
Proving your expertise in beauty & wellness
SEO for health & beauty brands is not just about keyword targeting – it’s establishing authority. In this industry, trust is the cornerstone. Consumers put faith in the brands that appear consistently on Google search pages and AI tools.
But ranking high can be a challenge. Health & beauty topics are categorised as Your Money or Your Life (YMYL) content and Google holds them to a higher standard of expertise and trustworthiness. Our experts can help you perfect this balance.
Industry-leading SEO success
Trust is everything
Consumers want to know they’re in safe hands when it comes to potential impacts on their happiness and health.
That’s why we prioritise E-E-A-T content in every SEO campaign we run. From highlighting practitioner accreditations to featuring real testimonials and user-generated content, we guarantee that your brand’s platform will communicate authority and reliability to both search engines and potential customers.
Whether your business is offering life-changing health treatments or luxury cosmetics, we emphasise transparency, avoiding shortcuts that undermine consumer confidence.
Harnessing local SEO
For brick-and-mortar businesses like salons and clinics, visibility in local searches is a priority. Ranking for search terms like ‘best skincare clinic in Manchester’ or ‘salons near me’ ensures your business shows up in localised results and makes the most of the business opportunities in your local community.
By leveraging local backlinks, creating location-specific content and optimising Google My Business listings, we help you tap into the power of location-based searches.
AI: a part of our digital routine
AI tools are giving searchers product advice before they even make it to your website. Over 20% of health-related queries trigger an AI Overview so we adapt our strategies to ensure your content is structured for AI-driven search results.
To increase the likelihood of being featured in AI snippets, we target in-depth, research-heavy queries and creating structured data that enhances visibility. This means building traffic and long-term trust with your audience that reassures them that your brand is the right choice.
Grow your organic presence
Outcomes aren’t just vanity metrics – we produce results that translate into real business growth. We have the SEO expertise to make it happen. Get in touch with our specialists to craft a strategy that elevates your brand on search engines and beyond.